What Is Beauty Water — and Should You Be Using It?

Short answer: Yes.

Lady cleansing face
(Image credit: A)

They say that the secret to youthful skin and hair is lots and lots of water, so let’s talk about about the H2O that’s been taking over the beauty world by storm. And no, this kind isn't for drinking: These age-defying, pH balancing, ultra-hydrating beauty waters are applied topically and infused with ingredients like charcoal, aloe, and collagen to beautify from the outside in.

So why should you implement water into your routine? Well, the newest batch of water-like creams, cleansers, and stylers deliver droplets of hydration straight into your skin/hair, and the thinner consistency means they soak in faster without leaving behind any residue. Since they tend to be lighter, the formulas are perfect for people who are oily, sensitive, or acne-prone (not to mention they just feel so damn refreshing). Below, our favorite liquidized beauty products that come in nature’s most simple, and effective, element.

8. Shiseido WASO Beauty Smart Water

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Beauty water

(Image credit: Future)

Shiseido’s 3-in-1 formula does it all. Inspired by Japanese amazake (fermented rice-based drink), this smart water cleanses your complexion, locks in moisture for extra hydration, and primes pores for makeup with a sebum-absorbing powder that doesn’t strip the skin. Launches in January 2020.

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Hana Hong

Hana Hong is the beauty assistant at Marie Claire, where she covers skincare, makeup, and haircare, and is identifiable by her signature cateye.