What Is Beauty Water — and Should You Be Using It?
Short answer: Yes.


They say that the secret to youthful skin and hair is lots and lots of water, so let’s talk about about the H2O that’s been taking over the beauty world by storm. And no, this kind isn't for drinking: These age-defying, pH balancing, ultra-hydrating beauty waters are applied topically and infused with ingredients like charcoal, aloe, and collagen to beautify from the outside in.
So why should you implement water into your routine? Well, the newest batch of water-like creams, cleansers, and stylers deliver droplets of hydration straight into your skin/hair, and the thinner consistency means they soak in faster without leaving behind any residue. Since they tend to be lighter, the formulas are perfect for people who are oily, sensitive, or acne-prone (not to mention they just feel so damn refreshing). Below, our favorite liquidized beauty products that come in nature’s most simple, and effective, element.
Whether you’re going for "sun-kissed glow" or "two-foundations-darker-bronze," Vita Liberata’s tanning water is great because it lets you tailor your tan. After spraying, the grease-free formula dries in 1-2 minutes for natural-looking results within 4-6 hours. If you want a deeper tan, just reapply as soon as your first application dries to gradually intensify your glow. It’s even infused with hyaluronic acid to plump and hydrate your skin.
8. Shiseido WASO Beauty Smart Water
Shiseido’s 3-in-1 formula does it all. Inspired by Japanese amazake (fermented rice-based drink), this smart water cleanses your complexion, locks in moisture for extra hydration, and primes pores for makeup with a sebum-absorbing powder that doesn’t strip the skin. Launches in January 2020.
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Hana Hong is the beauty assistant at Marie Claire, where she covers skincare, makeup, and haircare, and is identifiable by her signature cateye.