Every winter, as we live life from beneath 15 layers of wool, we rely on exceptionally great hair color to elevate our just-rolled-out-of-a-snow-bank look. Hey, it's often the only part of us that's visible. But in 2020, a cold-weather makeover can be more transformative than ever. According to AJ Lordet, colorist at New York City's Frederic Fekkai Soho, many of us have rediscovered our strands this year. "Many clients got a taste of their true natural color, or color their hair by themselves for the first time," she says. "With the near future unforeseen, I feel we will see looks that are more natural and long-lasting. The current uncertain economic climate is also is a factor, so more subtle highlights in skin-complementing winter tones are becoming popular."
As for specific shades, the palette is looking distinctly lighter. "Rich, neutral browns or coppery gold will be long-lasting. Bright highlights and funky fashion tones such as blues, purples and bright reds are also happening, but I suggest that my clients leave things more natural at the root and focus mid length to ends," she says. "These can be applied after the highlights are finished processing so they ￼slowly wash out over time, leaving the highlights behind and offering an easy grow out." Now that you know the trends, it's time to cozy up and find your signature winter shade. Here, the prettiest of them all.
Two-toned ends like Gemma Chan's make for a bold statement—and will look super chic sticking out from a beanie.
Anyone can rock this warm shade, even if they're not Gigi Hadid.
If your locks are curly like Indya Moore's, your hair can handle a gradient of rich shades.
Taylor Swift's shade is deeper at the scalp than the ends, which makes for a more complex, beautiful final result.
Take a cue from the snow outside and go ice cold, like Phoebe Bridgers.
If you can't quite pinpoint what shade this is, you know it's done right—some ginger-y warmth makes this tone look natural.
Rich chocolate brown with cinnamon-tinted highlights throughout is as warm and pretty as it gets.
A hint of warmth makes this shade feel accessible.
Glossy dark locks never go out of style.
Embrace your grown-out roots and lean into the contrast with blonde ends.
If you're nervous about going red, shoot for a more subtle, warm iteration like Emma Stone.
This look is ideal for natural brunettes that love their bleach; roots are back en vogue.
Pretty, painted panels of highlights can warm up straightforward brown strands.
If there was ever a time to go full Black Swan, it's now. With the cold weather comes the opportunity to go darker than ever.
Want to go blonde but maintain some warmth? J.Lo's chosen shade of blonde looks lovely for medium skin tones.
Megan Fox's deep, dark waves get their dimension from some subtle streaks of chocolate brown. If your skin is on the fair side, this welcome shot of warmth can help make raven hair more wearable.
If your hair color from early spring has faded and you're just now heading to the salon again, it might be time to embrace your darker roots. Ask for some honey-hued warmth throughout your strands.
If you took a few months off heat styling and your hair has finally gotten a little stronger, it's better able to stand up to bleach. Ask your pro for a bright blonde that's not quite platinum.
Indecisive minds, listen up: get the best of both worlds and blend blonde and brunette together to create the "bronde" shade you've always wanted. Do as Hadid did and let your dark roots gradually get lighter to achieve a reverse ombré effect. Both deep and warm, this sunset blonde shade is timeless.
The darker the hair, the sweeter the shade. If you want to look as enticing as Dunn, you need to rock a hue as sultry as this. This milky chocolate color will work with every item in your wardrobe, and won't require a lot of salon upkeep. Go easy on yourself with a color as effortless as this.
Just because the weather is cold doesn't mean your hair can't be hot (sorry, had to). Fire up your hair with a rich red because YOLO. Stop being scared of this scarlet shade—you know you've been daydreaming about trying a daring color for the longest. If worst comes to worse and you hate it, you can stay inside and shield yourself from the cold anyways.
Euphoria breakout star Hunter Schafer shows exactly how to switch up spring's supreme shade of pretty pastels for colder temperatures to come. Her topknot transitions from an icy lavender to a cool blonde on the perimeters, mastered by celebrity colorist Matt Rez using Redken products. This style proves that two-toned hues on the cooler side suit every season.
It's official: The ombré is here to stay. But unlike the dip-dye look of your high school years, this style is all about using complementary colors versus contrasting hues. For dark brunettes, we're loving a seamless bronze melt from the mid-lengths to ends.
While your first instinct may be to go darker and cooler for winter, try layers of chestnut brown instead, which help to add a warmer tone to your skin. And come spring, it's a perfect transition shade/base color for highlights.
Honey-blonde hair is the ultimate in-between shade for brunettes and blondes who want a minor change without looking too severe. J.Lo amped her brown hair up a few notches to an autumnal bronde (brown and blonde—you're welcome), proving the color is just as adaptable for winter as it was for fall.
Remember that one time when JLaw dyed her hair every possible shade of blonde? Our favorite of the hues is her recent ash blonde with platinum, face-framing highlights, which, honestly, is wearable every single day of the year.
Let's be real: Gorgeous, low-maintenance color is #goals when the weather outside is constantly terrible, which is why we're so in love with going Joan Smalls' grow-out friendly route with touches of balayage on the mid-lengths and ends. If you're a brunette, try soft waves caramel, and if you're blonde, try a teensy-bit blonder.
Leave it to Beyoncé to be both glow-y and frosty at the same time. Just in time for winter, her caramel highlights have been taken from blonde to icy white-gold. Almost like champagne on ice. Sorry.
It's not just for coffee: The newest hair trend is multidimensional brunette locks, dark with different shades of brown tossed throughout the hair color. You'll want your highlights to frame the face, using chestnut and gold highlights as opposed to mahogany lowlights.
If you have your heart set on going darker, try this slightly subversive shade of ultra-dark mahogany. The plum undertones add a quiet vibrancy that suits winter's moodier vibes.