Concealer: When it's good, it goes on smooth, disappears into your skin, and makes you look like Beyoncé. When it's not, it's cakey, cloudy, and attracts even more attention to what you're try to cover up in the first place.
The best new way to make sure you're getting option A and not option B? Playing with fire.
Before the product so much as touches your face, flick your Bic—i.e. grab a lighter and let its flame warm up the tip of your solid product. A step up from the natural body heat from your finger tips, it softens/liquifies the pigment so that it can melt into your face as opposed to sitting on top of it. Not to mention, it can reinvigorate product that's past its prime.
As one would assume, the flame technique only works for concealer (and foundation) in tube or crayon form—which, for the record, we swear by anyway. Here, makeup artist and founder of Book Your Look Laramie Glen gives you the play by play, from flame to flawless finish: