Bottle Toss: Why You Need to Make the Switch to Dry Shampoo *Paste*

Instant '70s texture, anyone?

Dry shampoo tub
(Image credit: Design by Katja Cho)

Last week, you couldn't pry a dry shampoo spray bottle from our cold, dead hands. But that's changed ever since we got wind of a new styling product in the second-day hair game: R+Co Badlands  (opens in new tab)Dry Shampoo  (opens in new tab)Paste (opens in new tab). Yes, as in a thick, creamy stylizer in a jar.

A hybrid between dry shampoo and styling paste, Badlands works to cleanse the hair while adding mussed-up, '70s texture. For dirty or clean-as-a-whistle strands, the magic ingredient is volcanic ash, an age-old ingredient that draws out oil and naturally boosts roots thanks to its microscopic mix of glass, sand, and rock particles. And as for as hold is concerned, you can't beat the no-slip grip of a matte paste.

While you may fear the concentrated paste too goopy at first brush, it's actually formulated to turn to powder in a matter of seconds—all you have to do is rub a dime-sized amount between your fingers to warm it up. 

For application, Howard McLaren—hairstylist and co-founder of R+Co—formulated the paste so that it could applied precisely, which isn't always the case for a liberally-spouting dry shampoo bottle. "You can use your fingers to place product exactly where you need," says McLaren.

Badlands also appeals to our two favorite senses: sight and smell. For the packaging adorned with desert imagery, R+Co design director Amanda Wall looked to iconic '70s film Badlands, set in the wilderness, for inspiration. "I wanted to keep with the desert vibe, to help emphasize the function of the product—a dry, gritty, sexy, cool texture," she explains. And the scent is just as intoxicating, with subtle fruity notes.

To demystify the dry shampoo paste process, see McLaren work his magic in GIFS, as well as divulge his expert tips for rock 'n' texture, below. You can watch his full video tutorial, here (opens in new tab).

Shop It: R+Co Badlands Dry Shampoo Paste, $28; (opens in new tab).

1. Powderize the Paste

Dry shampoo

(Image credit: Marie Claire)

Take a dime-sized amount of paste and rub it together with your fingertips until you get a smooth, powdery texture.

2. Work Through Your Strands

Dry shampoo

(Image credit: Marie Claire)

"For a sexy textured look, apply Badlands from the mid lengths to ends, and for volume without the '50s powdery feel, apply to the roots," McLaren advises. "If you want volume and texture, use both techniques."

3. Set the Texture with Heat

Dry shampoo

(Image credit: Marie Claire)

Use a blowdryer to push the product into the hair, allowing the heat to set the texture. Don't be afraid to play around with it, says McLaren.

4. Voilà!

Dry shampoo

(Image credit: Marie Claire)

You just stole sexy, second-day hair right from under Sienna Miller's nose.

Lauren Valenti
Beauty Editor

Lauren is the former beauty editor at Marie Claire. She love to while away the hours at coffee shops, hunt for vintage clothes, and bask in the rough-and-tumble beauty of NYC. She firmly believes that solitude can be a luxury if you’ve got the right soundtrack—that being the Rolling Stones, of course.