The New Celebrity Beauty Trick So Subtle You Haven't Even Noticed It Yet

Nose, Lip, Cheek, Brown, Skin, Chin, Forehead, Eyelash, Eyebrow, Facial expression,

(Image credit: Getty, design by American Artist)

published 15 June 2016

Scene: You're very upset about something. Your boyfriend Oscar Isaac—or Scrooge McDuck or whomever, it's your fantasy—is very concerned. "Darling, what can I do to make your eyes shine like a thousand highly cut and polished bits of pressurized carbon again?" he asks. You turn to him and deliver the crucial line: "Buy me 1-Day Acuvue© Define© (opens in new tab)."

Wut? All the celebrities are doing it.

Before we get into the latest in how famous people do beauty enhancement—involving the most under-appreciated body part ever—let's fast-forward to the recent past, because this is our movie, and we'll jump around the timeline however we want to. Observe:

A post shared by Kylie 🤍 (@kyliejenner) (opens in new tab)
A photo posted by on

Clothing, Lip, Hairstyle, Shoulder, Eyebrow, Eyelash, Pink, Style, Magenta, Dress,

Nose, Lip, Cheek, Hairstyle, Chin, Forehead, Eyebrow, Eyelash, Style, Earrings,

Ear, Forehead, Eyebrow, Beard, Street fashion, Facial hair, Buzz cut, Moustache, Sweater, Caesar cut,

I mean, color contacts are okay if you want a *look,* but at the same time, everybody can tell you're blatantly trying to create a *look*—not chill, even if doing so is written into the secret red-carpet constitution (opens in new tab). So we're left with the she-definitely-wasn't-born-with-it lenses' less thirsty, conceived slightly earlier sister: the aforementioned 1-Day Acuvue© Define©, which highlights the limbal ring, which in turn conveys attractiveness and youth (opens in new tab), according to science. (They're also designed to mimic and intensify the patterns and light reflection on the iris. Puuurdy.)

Better? Worse? Should I now be worried that my own eyeballs have gone maybe permanently rheumy from staring unblinkingly at a screen working on important reports like this for your entertainment every day? Nah. Because if (when?) that happens, I could just pop in some circle lenses, flash my, uh, baby browns, and rest easy knowing that they'll make a difference—just a little less obviously than Kanye's.

Follow Marie Claire on Facebook (opens in new tab) for the latest celeb news, beauty tips, fascinating reads, livestream video, and more.

Chelsea Peng is a writer and editor who was formerly the assistant editor at MarieClaire.com. She's also worked for The Strategist and Refinery29, and is a graduate of Northwestern University. On her tombstone, she would like a GIF of herself that's better than the one that already exists on the Internet and a free fro-yo machine. Besides frozen dairy products, she's into pirates, carbs, Balzac, and snacking so hard she has to go lie down.