

During Paris Fashion Week, Dior didn't just unveil a new collection, but debuted a cutting-edge mascara so genius you'll never want to settle for just any old tube again.
Here's why: When choosing a mascara, typically you're making a decision based on two factors—the brush and the formula. But the storied fashion house is taking mascara design a step further with its new Diorshow Pump 'N' Volume, which has a flexible tube. Its pliability makes it so that you can squeeze, soften, and warm up the mascara before you apply it to achieve the most voluminous formula. All it takes is just a few pumps, and your mascara wand will be locked and loaded with prepped product. Think of it as the dry alternative to soaking your tube in hot water or adding a few eye drops to the formula to reset it after a few weeks.
"You can squeeze the warmth [into the tube] and it really helps to maximize the benefits of the formula," Dior's creative and image director Peter Philips told us backstage. "One layer and it's a volume mascara. Two layers? It'll give you really fat lashes—almost like a fake lash effect."
And to that end, the brush and formula are both equally as innovative. The elastomer brush has flexible spikes that softy coat the lashes, while the creamy, highly-pigmented concentration of waxes and elastic powders is the secret sauce for fanned-out volume.
At $29.50, it's not exactly the stuff of shoestring budgets, but when you factor in that it was created so that it would feel like new every time you use it and thus, is good to the last drop, there's an impressive ROI. The Pump 'N' Volume mascara drops April 1st.
Diorshow Pump 'N' Volume Mascara, $29.50; sephora.com
Follow Marie Claire on Facebook for the latest celeb news, beauty tips, fascinating reads, livestream video, and more.
I’m the associate web editor at Marie Claire. I love to while away the hours at coffee shops, hunt for vintage clothes, and bask in the rough-and-tumble beauty of NYC. I firmly believe that solitude can be a luxury if you’ve got the right soundtrack—that being the Rolling Stones, of course.
-
The Best Face Masks for Every Skin Type and Concern
Oily skin? Need a glow? Want hydration? We have you covered.
By Samantha Holender
-
Is the Humble Bar of Soap the Future of Beauty?
Bars, powders, and concentrates are the beauty world’s latest obsession. Here's why everyone's going "waterless."
By Deanna Pai
-
Laptop Backpacks That Provide Both Fashion and Function
Stylish, take-anywhere backpacks that fit your laptop (and everything else, too).
By Julia Marzovilla
-
Experts Explain How to Make Your Bikini Wax Less Painful
It all starts with preparation.
By Samantha Holender
-
The 26 Best Sunscreens Ever for Your Face and Body
Formulas to stock up on, stat.
By Samantha Holender
-
The 10 Best Supplements for Skin to Add to Your Daily Routine
From glow-boosting gummies to acne-fighting pills.
By Samantha Holender
-
The 18 Best Mascaras, According to Marie Claire Editors
"It feels like I've been searching for the perfect mascara since birth, but I think I've finally landed on a keeper..."
By Julia Marzovilla
-
The 50 Best Hairstyles for Thin, Fine Hair That Never Fall Flat
Fake-it-'til-you-make-it volume.
By Tatjana Freund
-
The 10 Best Eyeshadows for Darker Skin Tones That Will Make Your Eyes Pop
Palettes, pigments, and shimmers with incredible color payoff.
By Taylore Glynn
-
The Andie MacDowell Renaissance Is Upon Us
The '90s icon has always done things her own way. Now, the world is finally catching up to her.
By Sara Stewart
-
The 14 Best LED Light Therapy Face Masks Worth Every Penny
Masking at home: So hot rn.
By Taylore Glynn