If you're going to debut a new skincare range and show off its chops, it may as well be under the hot sun...in the desert...at Coachella.
e.l.f. did just that over the weekend when they unveiled their new Beauty Shield Collection, which is designed to protect skin from a variety of environmental aggressors that accelerate the process of aging including pollution, UV rays, stress, and smoke (like the kind that may or may not have been emitting from the crowd during Travis Scott's set).
🔦First look at our Recharging Magnetic Mask 🔌🔋👇. Part of our 🆕 Beauty Shield Collection. Launching soon 😉 #elfbaecation pic.twitter.com/829opxzAvnApril 13, 2017
The line includes a moisturizer, overnight cream, makeup mist, serum, primer, facial brush, and—wait for it—a magnetic mask. The latter of which being the most exciting because magnet-infused skin treatments are mesmerizing to watch, all business when it comes to zapping up impurities, and make removal a waterless cinch. e.l.f.'s formula is iron-based, as well as infused with a slew of nourishing ingredients including argan oil, carrot seed oil, and Vitamin E.
Because it's e.l.f., the magnetic treatment not only costs significantly less than its prestige counterparts, but we have full confidence it'll work just as well—leaving your visage brighter, clearer, softer, and more supple. At $25 for a jar, you can give yourself multiple magnetic treatments, with each one costing less than your morning latte.
If the entire range sounds like it's up your alley, we've got more good news: Each offering, aside from the Magnetic Mask, is under $25. The bad news? There isn't an official launch date for the collection just yet. However you can follow e.l.f. on Instagram for more teasers and updates.
If your skin is thirsty for a new mask in the interim, we highly recommend e.l.f.'s Hydrating Bubble Mask ($14), which will provide just as much skintertainment.
A post shared by e.l.f. Cosmetics and Skincare (@elfcosmetics)
A photo posted by on
We're nominated for a Webby Award—but we need your vote to win! Vote for the Women and Guns project here.
Stay In The Know
Marie Claire email subscribers get intel on fashion and beauty trends, hot-off-the-press celebrity news, and more. Sign up here.
Lauren is the former beauty editor at Marie Claire. She love to while away the hours at coffee shops, hunt for vintage clothes, and bask in the rough-and-tumble beauty of NYC. She firmly believes that solitude can be a luxury if you’ve got the right soundtrack—that being the Rolling Stones, of course.
-
Trust Jennifer Lawrence: It's Mesh Flats Season
In some fashion circles, it never really ended.
By Halie LeSavage Published
-
Bella Hadid's Lace Bustier Dress Deserves a Double Take
She's heating up the lingerie dressing trend.
By Halie LeSavage Published
-
Katie Holmes Does Minimalism Her Way
The actress wore a slip dress with a '90s styling cue–plus her favorite Mary Janes.
By Halie LeSavage Last updated
-
Why Beauty Experts Are Calling Out Youthforia's New Foundation
This isn't the way to do inclusive shades.
By Halie LeSavage Published
-
The 32 Best Hair Growth Shampoos of 2024, According to Experts
Rapunzel hair, coming right up.
By Gabrielle Ulubay Published
-
The 20 Best Hair Masks for Damaged Hair, According to Experts and Editors
Healthy strands, here we come!
By Gabrielle Ulubay Last updated
-
How Often You Should Wash Your Hair, According To Experts
Keep it fresh, my friends.
By Gabrielle Ulubay Published
-
The 11 Best Magnetic Lashes of 2023
Go ahead and kiss your messy lash glue goodbye.
By Hana Hong Published
-
Beauty Advent Calendars Make the Perfect Holiday Gift
The gift that keeps on giving.
By Julia Marzovilla Last updated
-
The 18 Best Natural Hair Products in 2023
Remember: Your curls are your crown.
By Gabrielle Ulubay Published
-
The 9 Best Hot Rollers for the Curls of Your Dreams
This is how we roll.
By Samantha Holender Published