Cosmetics Brand e.l.f. Just Dropped a Magnetic Face Mask and It's Euphorically Wallet-Friendly
At long last.
![Face, Eyebrow, Hair, Facial hair, Skin, Nose, Forehead, Head, Cheek, Beard,](https://cdn.mos.cms.futurecdn.net/NRhwB33bsP8AGeHcZqmd4g-415-80.gif)
If you're going to debut a new skincare range and show off its chops, it may as well be under the hot sun...in the desert...at Coachella.
e.l.f. did just that over the weekend when they unveiled their new Beauty Shield Collection, which is designed to protect skin from a variety of environmental aggressors that accelerate the process of aging including pollution, UV rays, stress, and smoke (like the kind that may or may not have been emitting from the crowd during Travis Scott's set).
🔦First look at our Recharging Magnetic Mask 🔌🔋👇. Part of our 🆕 Beauty Shield Collection. Launching soon 😉 #elfbaecation pic.twitter.com/829opxzAvnApril 13, 2017
The line includes a moisturizer, overnight cream, makeup mist, serum, primer, facial brush, and—wait for it—a magnetic mask. The latter of which being the most exciting because magnet-infused skin treatments are mesmerizing to watch, all business when it comes to zapping up impurities, and make removal a waterless cinch. e.l.f.'s formula is iron-based, as well as infused with a slew of nourishing ingredients including argan oil, carrot seed oil, and Vitamin E.
Because it's e.l.f., the magnetic treatment not only costs significantly less than its prestige counterparts, but we have full confidence it'll work just as well—leaving your visage brighter, clearer, softer, and more supple. At $25 for a jar, you can give yourself multiple magnetic treatments, with each one costing less than your morning latte.
If the entire range sounds like it's up your alley, we've got more good news: Each offering, aside from the Magnetic Mask, is under $25. The bad news? There isn't an official launch date for the collection just yet. However you can follow e.l.f. on Instagram for more teasers and updates.
If your skin is thirsty for a new mask in the interim, we highly recommend e.l.f.'s Hydrating Bubble Mask ($14), which will provide just as much skintertainment.
A post shared by e.l.f. Cosmetics and Skincare (@elfcosmetics)
A photo posted by on
We're nominated for a Webby Award—but we need your vote to win! Vote for the Women and Guns project here.
Stay In The Know
Marie Claire email subscribers get intel on fashion and beauty trends, hot-off-the-press celebrity news, and more. Sign up here.
Lauren Valenti is Vogue’s former senior beauty editor. Her work has also appeared on ELLE.com, MarieClaire.com, and in In Style. She graduated with a liberal arts degree from Eugene Lang College, The New School for Liberal Arts, with a concentration on Culture and Media Studies and a minor in Journalism.
-
Zendaya Delivers a Podium-Worthy Pre-Olympics Gown
She's shining brighter than the City of Lights.
By Halie LeSavage Published
-
'Love Island USA' Star Kenny Rodriguez Is Not "Playing Around" with His and JaNa Craig's Romance Outside of the Villa
The prince and princess of season 6 have remained the cutest couple since filming wrapped.
By Quinci LeGardye Published
-
So Many Celebrity Beauty Favorites Are in Nordstrom's Anniversary Sale
Shop Jennifer Lopez, Meghan Markle, and Kaia Gerber's beloved picks.
By Julia Marzovilla Published
-
This Valentino Perfume Is the Best Fragrance of 2024, According to Beauty Experts
It's a layerable, floral fragrance.
By Samantha Holender Published
-
Is Colostrum the New Collagen?
Doctors and wellness professionals have a lot to say about TikTok's supplement of the moment.
By Gabrielle Ulubay Published
-
TikTok Is Making "Unsexy" Beauty Products Seem Very Appealing
There's more to worthwhile products than pretty packaging.
By Halie LeSavage Published
-
Fendi's First Fragrances Are Designed for Fashion Obsessives
It's finally available to shop.
By Halie LeSavage Last updated
-
Why Beauty Experts Are Calling Out Youthforia's New Foundation
This isn't the way to do inclusive shades.
By Halie LeSavage Published
-
The 32 Best Hair Growth Shampoos of 2024, According to Experts
Rapunzel hair, coming right up.
By Gabrielle Ulubay Published
-
The 20 Best Hair Masks for Damaged Hair, According to Experts and Editors
Healthy strands, here we come!
By Gabrielle Ulubay Last updated
-
How Often You Should Wash Your Hair, According To Experts
Keep it fresh, my friends.
By Gabrielle Ulubay Published