I’m a Beauty Editor—Here’s What I’m Shopping During Ulta’s 21 Days of Beauty Sale

Prepare to stock up on Fenty, Kiehl’s, Stila, and more for 50 percent off.

woman on her computer next to beauty products
(Image credit: Getty)

If you’ve been contemplating a makeup bag overhaul or a skincare revamp, I have *really* good news: Ulta’s 21 Days of Beauty Sale is in full swing, which means there’s quite literally no better time to shop. If you’re unfamiliar with the bi-annual promotion, allow me to give you a crash course. All month, Ulta, being the giving retailer that they are, surprised shoppers with 50 percent off (!!!) their best sellers. There’s a catch, though. The sale moves quickly—products only go and stay on sale for 24 hours. It’s a never-ending rotation of five star beauty buys, but planning ahead is key. 

To help streamline your shopping journey, I’ve done the hard work for you. I’ve scanned the bargains, investigated the products, and selected the deals you won’t want to miss. I've rounded up the best products to shop this weekend. FYI: Full prices are listed below, but each product will be 50 percent off on their assigned day.) 

Friday, March 31

Saturday, April 1

Beauty Editor

Samantha Holender is the Beauty Editor at Marie Claire, where she reports on the best new launches, dives into the science behind skincare, and shares the breakdown on the latest and greatest trends in the beauty space. She's studied up on every ingredient you'll find on INCI list and is constantly in search of the world's glowiest makeup products. Prior to joining the team, she worked as Us Weekly’s Beauty and Style Editor, where she stayed on the pulse of pop culture and broke down celebrity beauty routines, hair transformations, and red carpet looks. Her words have also appeared on Popsugar, Makeup.com, Skincare.com, Delish.com, and Philadelphia Wedding. Samantha also serves as a board member for the American Society of Magazine Editors (ASME). She first joined the organization in 2018, when she worked as an editorial intern at Food Network Magazine and Pioneer Woman Magazine. Samantha has a degree in Journalism and Mass Communications from The George Washington University’s School of Media and Public Affairs. While at GWU, she was a founding member of the school’s HerCampus chapter and served as its President for four years. When she’s not deep in the beauty closet or swatching eyeshadows, you can find her obsessing over Real Housewives and all things Bravo. Keep up with her on Instagram @samholender.