Zoey Deutch Started Off 2024 'With a Bangs'
New year, new fringe.
There's no time like the new year to mix up your look. It's a quick way to feel like something has really changed in your world, as opposed to those (pesky yet important) resolutions that take a while to show any real effect.
This year, the person leading the "new year, new hair" charge is none other than Zoey Deutch, who was very clear about her reasoning behind choosing *right now* to commit to the chop.
"Starting off 2024 with a bangs," wrote the 29-year-old via Instagram on Wednesday, January 3. To my delight, the Not Okay actress paired her cheeky caption with not one, but four professional shots of the new fringe. And no, Deutch didn't just go with a light dusting of bangs—these are the real deal.
A photo posted by zoeydeutch on
Cut by celebrity hairstylist Bridget Brager, Deutch's new 'do has a '60s feel. Tousled to fall in line with her natural wave, Brager shaped the bangs to be thick but not too thick, straight but not too straight across. They're pretty ideal—as is the color, a warm and wintery brunette by Tracey Cunningham.
"Zoey is the honestly a hairstylist's dream client! She loves to be creative and have fun, loves a look, and has very good taste and instinct while also allowing [her hair and makeup team] to put our spin on her vision. This makes getting ready with her a real creative process, exciting for everyone!" shared Brager exclusively with Marie Claire. "The ONE thing she’s never done though - BANGS! We cut eyebrow-grazing bangs which are a perfect match for her face shape and features, kind of shining a light on her eyes, her high cheekbones, and that smile! We left the length of her hair the same, only dusting her ends."
According to the hairstylist, a cut like this this allows split ends to go away without taking off any length; it's a great choice if you're looking to grow your hair out.
"Zoey has curly hair naturally, so leaving length and weight allows her ease when she’s styling," she added. "I showed Zoey how to blow dry the bang section against her forehead with a boar bristle brush, brushing and drying from side to side, and then down. This allows the bangs to lay flat against the head—think Jane Birkin."
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To keep her curls moisturized and majorly soft, the actress uses the Rodan and Fields Moisture+ regimen. For styling her bangs between washes, she uses Rodan and Fields Refresh+ Dry Shampoo—an "absolute essential for anyone with bangs," according to Brager.
"Dry shampooing your bangs between washes—especially if you have curly textured hair and don’t wash your hair every day or even every other day—absorbs oil instantly, giving you a just-washed look and feel," shares the professional. "Not only does Refresh dry shampoo smell amazing, it’s super light and doesn’t clog your hair follicles. The kicker is that it adds a bit of volume and texture, perfect for flirty new bangs."
The comments on Deutch's post were positively full of other celebs complimenting her—and sharing their fringe solidarity.
"I love," wrote Phoebe Dynevor, while fellow banged brunette Nina Dobrev offered a kind "welcome to the club" comment with a heart emoji.
"I looooove them and you so so much!!!" added the actress's makeup artist, Jenna Kristina, who crafted the softest, sweetest double winged eyeliner for Deutch's bang premiere post. Shot outside by Elias Tahan, the photos are giving forest fairy, with a muted green color palette and quaint feel.
Honestly, I hope this year ends with a bang(s), too. This is a cut that should stick around.
Sophia Vilensky is a Freelance Beauty Writer at Marie Claire with a beauty, wellness, and entertainment journalism portfolio that includes contributions to Byrdie, Bravo, Teen Vogue, and Us Weekly. Growing up in a family of beauticians—and through her own personal studies—she developed an in-depth understanding of aesthetics, cosmetic product formulation, and beauty treatment development and has also held roles as a senior copywriter, content strategist, and proofreader for top beauty and wellness brands. Even so, you'd be hard pressed to find her with her hair and makeup actually done. Sophia is based in Minneapolis and is a 2019 graduate of the University of Minnesota, where she majored in English and minored in cinema studies. During her time at the university, she was the Arts & Entertainment Editor for the Minnesota Daily, earning the 2019 Editor of the Year award for her work. She connected deeply with the Twin Cities arts scene, collaborating with leading beauty professionals, designers, and artists. Graduating Summa Cum Laude, her thesis—a close-reading of Vanderpump Rules—was featured on NPR. When not immersed in writing or testing new products, Sophia enjoys watching reality TV, reading, and exploring the newest woo-woo wellness trends. Keep up with her on Instagram @sophiavilensky.
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