Emily Ratajkowski Is Launching Her Own Lingerie Line Called M / RATA with Blush Lingerie

Emily Ratajkowski is launching a lingerie line with Blush Lingerie. The actress/model's line will be called M / RATA, a play on her Instagram handle, @emrata.

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The most surprising thing about Emily Ratajkowski (opens in new tab) launching a lingerie line is the fact that it's 2018 and Emily Ratajkowski (opens in new tab) is just now launching a lingerie line. But that particular great imbalance in the universe is about to be fixed. Starting November 22, 2018, just in time for the holiday season, we will finally be able to dress our bodies in bras and underwear designed by EmRata herself.

The line, appropriately called M / RATA (opens in new tab) (in a fun nod/send up to Emily's nickname/Instagram handle @emrata), is a collaboration with Blush Lingerie (opens in new tab), which is committed to ethical manufacturing (opens in new tab) and inclusivity (opens in new tab).

The official website for M / RATA (opens in new tab) isn't taking preorders yet. It's not even whetting our palettes with pictures from the line. It's just a form inviting fans to sign up for updates about the launch pasted over a picture of Emily hanging out in a gas station convenience store in a red bra and panty set while seductively eating a churro. To the ad team's credit, who doesn't want to look sexy and eat churros? It's pretty much the dream.

Emily shared another picture from the red undies/churro shoot on her own Instagram this week to announce the line to her fans. "I made some more stuff for you. Link in bio. Launching 11.22.18. @mrata," she captioned the shot. 

She followed the pic up with a rearview shot, which offers quite the rear view, indeed.

Bella Hadid is clearly already a fan of the line. "Wow yes," she wrote in the comments (opens in new tab) of the pic. "Does the booty come w the suit????"

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Ditto, Bella.


Emily Ratakowski

(Image credit: Thomas Whiteside )

Emily Ratajkowski on being photoshopped

(Image credit: Getty Images)
Kayleigh Roberts
Weekend Editor

Kayleigh Roberts is a freelance writer and editor with more than 10 years of professional experience. Her byline has appeared in Marie Claire, Cosmopolitan, ELLE, Harper’s Bazaar, The Atlantic, Allure, Entertainment Weekly, MTV, Bustle, Refinery29, Girls’ Life Magazine, Just Jared, and Tiger Beat, among other publications. She's a graduate of the Medill School of Journalism at Northwestern University.