Pamela Anderson Talks Boobs 'n' Business

PAMELA ANDERSON doesn't care if you think she's dumb. "It's great having nothing to live up to, because you can't fail," she says, while discussing her latest career moves: the launch of a perfume called Malibu and an eco-friendly clothing line called A*Muse. Yes, Anderson, 42, has built a career on blondness and bouncy boobs. And yes, it all began with a lucky break: When she wore a tight T-shirt with a Labatt beer logo to a football game in her native Canada, the JumboTron flashed her face, the crowd roared, and suddenly she had a job as a Labatt model. But she managed to spin that gig into a 20-year career. Here's how.

Q: What do you think of the phrase "Fake it till you make it"?

A: I haven't followed that rule at all. People always tell me, "Reinvent yourself, re-this, re-whatever." I haven't reinvented myself. It's an honest evolution. I've always been authentic. Except for the boobs.

Q: What's your biggest failure?

A: I've had lots of things that didn't work out, like TV shows. You learn a lot through mistakes — I learned that you have to be the captain of your ship. Actually, I own my ship.

Q: How do you manage two kids?

A: I'm never away from my boys for more than three days. You can do it all. Trust me. But I'm insane.

Q: Your best career advice?

A: I'm known for my handwritten notes. Sometimes I get little letters from Hefner. He'll say, "I'm so proud of you." A note from Hef, it means a lot.