Michael Cera won the Super Bowl. No, not the football part, obviously—that was all Taylor's boyfriend.
No, what Cera won was the commercial break, with an appearance in a 30-second CeraVe ad spot.
The Barbie actor starred in a commercial for the popular drugstore skincare brand, playing up the fact that his last name is contained within the brand's name.
He then whispers suggestively, "CeraVe."
"Can skin truly be this moisturized?" he asks, just as we see a scene of him massaging a second version of himself (???).
He continues, sounding like something out of a car/perfume commercial, but funnier, "Let my cream hydrate you. Three essential ceramides. CeraVe, developed with Michael Cera."
It then becomes apparent that Cera was showing this ad spot to a board room full of CeraVe dermatologists, asking them, "We like? You see, my name is Cera, and so it's a perfect crossover opportunity."
The doctors look distinctly unimpressed at his performance, and the ad cuts to the tagline: "Developed with dermatologists. Not Michael Cera."
The comments on the YouTube video were unequivocal.
"This is the single greatest piece of advertising I have ever seen," declared one person.
"This was they only ad I found truly funny the entire Super Bowl," said someone else.
"i think the board room should hear him out idk," suggested someone else.
This ad was preempted with a bunch of clever and confusing pieces of content across the internet. One came courtesy of influencer @haleyybaylee, who "caught" Cera in a pharmacy, adding "Michael" in front of "CeraVe" on a bunch of lotion bottles.
Another was a skincare myth debunking video featuring Cera and dermatologist Dr. Shah.
Another was a sit-down interview with awkward queen Bobbi Althoff, and another was an "unsanctioned" website promoting Michael CeraVe.
Now that's what the kids call commitment to the bit.
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Iris Goldsztajn is a London-based journalist, editor and author. She is the morning editor at Marie Claire, and her work has appeared in the likes of InStyle, Cosmopolitan, Bustle and Shape. Iris writes about everything from celebrity news and relationship advice to the pitfalls of diet culture and the joys of exercise. She has many opinions on Harry Styles, and can typically be found eating her body weight in cheap chocolate.
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