Alt-Right #DumpStarWars Boycott Spectacularly Fails

Jyn Erso can truly save us all.

Rogue One: A Star Wars Story (opens in new tab) shocked absolutely no one by rocketing to the top of the box office this weekend. But Gizmodo (opens in new tab) reports that a group of conservatives, angered by the film's "political" messages against, well, racism and sexism, tried to stop its dominance with a #DumpStarWars campaign.

The controversy started after Star Wars' Twitter account tweeted, "Are you with her?" and posted a picture of Felicity Jones' character, Jyn Erso (opens in new tab). The tweet was posted a few days before Election Day, so it's easy to make the connection to Hillary Clinton's campaign slogan "I'm with her."

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Some conservatives also took issue with the team behind the movie and the political comments surrounding Star Wars. According to Wired (opens in new tab)Rogue One writer Chris Weitz tweeted, "Please note that the Empire is a white supremacist (human) organization." Another writer, Gary Whitta, added, "Opposed by a multi-cultural group led by brave women."

Both of them deleted their tweets because of all the backlash. But Weitz, who openly supported Hillary Clinton, kept this tweet up instead, featuring the safety pin used after the U.K. "Brexit" vote to signal that you're an ally to marginalized groups:

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This created outrage among the "alt-right," a white supremacist U.S. fringe movement that has been empowered by Donald Trump's election victory. They called both Rogue One and The Force Awakens "feminist propaganda." They even circulated the untrue rumor (opens in new tab) that the movie went through reshoots to include anti-Trump messages.

And even though Rogue One made $155 million in the U.S. and $290.5 million worldwide (opens in new tab) in its first weekend, people who boycotted it are still saying they won, because the movie made less than The Force Awakens did in its opening weekend. But $290 million is awfully tough to spin as a failure.

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It would take a whole lot more people to effectively boycott a Star Wars movie, which at this point is guaranteed box office gold no matter what. But it's great to know that kickass women can save the day, even a long time ago, in a galaxy far, far away, and no "alt-right" movement (or stormtrooper) can stop them.

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Megan Friedman is the former managing editor of the Newsroom at Hearst. She's worked at NBC and Time, and is a graduate of Northwestern's Medill School of Journalism.