Rogue One: A Star Wars Story shocked absolutely no one by rocketing to the top of the box office this weekend. But Gizmodo reports that a group of conservatives, angered by the film's "political" messages against, well, racism and sexism, tried to stop its dominance with a #DumpStarWars campaign.
The controversy started after Star Wars' Twitter account tweeted, "Are you with her?" and posted a picture of Felicity Jones' character, Jyn Erso. The tweet was posted a few days before Election Day, so it's easy to make the connection to Hillary Clinton's campaign slogan "I'm with her."
Are you with her? #RogueOne pic.twitter.com/isWQPhq1hzNovember 4, 2016
Some conservatives also took issue with the team behind the movie and the political comments surrounding Star Wars. According to Wired, Rogue One writer Chris Weitz tweeted, "Please note that the Empire is a white supremacist (human) organization." Another writer, Gary Whitta, added, "Opposed by a multi-cultural group led by brave women."
Both of them deleted their tweets because of all the backlash. But Weitz, who openly supported Hillary Clinton, kept this tweet up instead, featuring the safety pin used after the U.K. "Brexit" vote to signal that you're an ally to marginalized groups:
Star Wars against hate. Spread it. pic.twitter.com/Dtf5uqpxbaNovember 11, 2016
This created outrage among the "alt-right," a white supremacist U.S. fringe movement that has been empowered by Donald Trump's election victory. They called both Rogue One and The Force Awakens "feminist propaganda." They even circulated the untrue rumor that the movie went through reshoots to include anti-Trump messages.
And even though Rogue One made $155 million in the U.S. and $290.5 million worldwide in its first weekend, people who boycotted it are still saying they won, because the movie made less than The Force Awakens did in its opening weekend. But $290 million is awfully tough to spin as a failure.
@JackPosobiec #RogueOne's opening weekend was roughly 40%, or $100 million less than TFA. #DumpStarWars Per @CNN https://t.co/vEkP4DsXlb pic.twitter.com/gY4J2yLc3GDecember 18, 2016
It would take a whole lot more people to effectively boycott a Star Wars movie, which at this point is guaranteed box office gold no matter what. But it's great to know that kickass women can save the day, even a long time ago, in a galaxy far, far away, and no "alt-right" movement (or stormtrooper) can stop them.
Stay In The Know
Marie Claire email subscribers get intel on fashion and beauty trends, hot-off-the-press celebrity news, and more. Sign up here.
Megan Friedman is the former managing editor of the Newsroom at Hearst. She's worked at NBC and Time, and is a graduate of Northwestern's Medill School of Journalism.
Iris Apfel, “Accidental Icon” of Fashion, Dies at 102—and Did It Her Way Until the End
Apfel’s fame peaked after age 80, including signing a modeling contract with IMG at the beautiful age of 97.
By Rachel Burchfield
Kylie Jenner's Peep-Toe Boots Kick Off the Polarizing Spring Shoe Trend
These boots were made for walkin'—and showing off your pedicure.
By Aaron Royce
Machine Gun Kelly Is No Longer Going By Machine Gun Kelly
The change comes after some fans claimed the name glorified firearms.
By Meghan De Maria
A Definitive Ranking of Margot Robbie’s Top 10 Movie Roles
She's got a knack for playing complex women.
By Andrea Park
The Best Bollywood Movies of 2023 (So Far)
Including one that just might fill the Riverdale-shaped hole in your heart.
By Andrea Park
The 'Barbie' Movie Poster Is Already This Year's Most Iconic Meme
Your daily dose of internet comedy.
By Iris Goldsztajn
Documentaries About Black History to Educate Yourself With
Take your allyship a step further.
By Bianca Rodriguez
The 60 Best Musical Movies of All Time
All the dance numbers! All the show tunes!
By Amanda Mitchell
35 Nude Movies With Porn-Level Nudity
Lots of steamy nudity ahead.
By Kayleigh Roberts
'Princess Diaries 3' Is Happening, And I Absolutely Won't "Shut Up" About It
What about Anne Hathaway, though?
By Iris Goldsztajn
100 Halloween Costume Ideas Inspired By Movies and TV Shows
Turn to your closet for everything you need.
By Brooke Knappenberger