Fresh Ideas for Eye Makeup

Found: The Absolute Best Brow Gels

Nobody will be able to tell that you haven't had your brows done in months.

The Best At-Home Eyebrow Tints for Beginners

Who needs a brow appointment when they've got these tools?
Fiber Mascaras Will Double Your Lash Volume

Thicker, fuller, longer.
The Eyeshadow Palettes Beauty Editors Swear By

Mask on, eyeshadow on.

Editor-Tested: Are Magnetic Lashes Legit?

This might convince you to give up your messy lash glue for good.

Sharpen your eye makeup skills with these easy tips and tricks.

Jul 1, 2020
Dreamy Summer Makeup Looks to Screenshot

Celebrity makeup artists show off the season's biggest trends.
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Nov 25, 2019
I Tried Spring 2020's Coolest Graphic Makeup Looks

From the runway to real life.
Nov 8, 2019
Yara Shahidi's Unicorn Makeup Will Have You Tossing Out Those Neutral Shadows

I want.

Oct 23, 2019
No, Purple Is Not the Only Eyeshadow Shade for Green-Eyed Girls

Celebrity makeup artist Vincent Oquendo shares his secrets.

Aug 27, 2019
Huda Beauty and Kahlana Barfield Brown Just Launched an Eyelash Collaboration

Introducing the Kahlana Lash.

Aug 20, 2019
Fenty Beauty's Latest Product Will Help You Perfect Your Eyebrows

You can finally achieve your full Fenty face.

Jul 26, 2019
The Only Liquid Eyeliner Tutorial You'll Ever Need

You don't have to wing it.
Feb 1, 2019
8 Nude Eyeshadow Palettes For That I-Woke-Up-Like-This Look

Nude eyeshadows aren't one-shade-fits-all.
Jun 26, 2018
Why This Woman's "Floating" Eyeliner Trick Is Going Viral​

Absolutely genius.

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Apr 3, 2018
7 Celebrity-Approved False Lashes for Your Next Night Out

Because that volumizing mascara just won't cut it.

Apr 3, 2018
Kim Kardashian Admits That Her Favorite Mascara Is Only $6

A drugstore product?! Yes, please!
Mar 20, 2018
The 5 Eyeliners I Swear Are 100 Percent Smudge-Proof

And I've tested roughly one-zillion of them.
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Mar 14, 2018
These 8 Makeup Trends Are the Only Beauty Inspo 2018 Needs

Delivered straight from the runway to your face.
Dec 5, 2017
15 Ridiculously Gorgeous Smoky Eye Ideas to Copy Right Now

You at your next holiday party: 🔥
Nov 2, 2017
Calling All Brown-Eyed People: These 5 Eyeshadow Palettes Were Made for You

Finally—eyeshadow made ridiculously easy.