Marie Claire Marie Claire
  • Celebrity
  • Fashion
  • Beauty
  • Culture
  • Power
  • Nice Talk
  • Fashion Month
  • More
    • Politics
    • Career & Money
    • Health & Fitness
    • Power Play
    • Travel
    • Promo Codes
    • Food & Cocktails
    • About Us
    • Subscribe
    • Sex & Love
  • Newsletter SIGN UP TO OUR NEWSLETTER
  • Marie Claire
    Marie Claire Newsletter

    Celebrity news, beauty, fashion advice, and fascinating features, delivered straight to your inbox!


    By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.

    You are now subscribed

    Your newsletter sign-up was successful


    Want to add more newsletters?

    Marie Claire Daily

    Delivered daily

    Marie Claire Daily

    Get exclusive access to fashion and beauty trends, hot-off-the-press celebrity news, and more.

    Marie Claire Self Checkout

    Sent weekly on Saturday

    Marie Claire Self Checkout

    Exclusive access to expert shopping and styling advice from Nikki Ogunnaike, Marie Claire's editor-in-chief.

    Maire Claire Face Forward

    Once a week

    Maire Claire Face Forward

    Insider tips and recommendations for skin, hair, makeup, nails and more from Hannah Baxter, Marie Claire's beauty director.

    Livingetc

    Once a week

    Livingetc

    Your shortcut to the now and the next in contemporary home decoration, from designing a fashion-forward kitchen to decoding color schemes, and the latest interiors trends.

    Homes & Gardens

    Delivered Daily

    Homes & Gardens

    The ultimate interior design resource from the world's leading experts - discover inspiring decorating ideas, color scheming know-how, garden inspiration and shopping expertise.


    An account already exists for this email address, please log in.
    Trending
    • TIFF's Best-Dressed
    • Low Ponytails
    • 'Ungrateful Immigrant Daughter'
    • Altuzarra
    • Caitlin Clark x Nike
    1. Fashion
    2. Celebrity Style

    You've Been Saying Versace Wrong

    People have been saying Versace wrong for years (pronouncing it "Versachee"). The brand took to Instagram to correct this mistake once and for all.

    By Kayleigh Roberts
    Published 15 July 2018 In How-to

    When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works.

    Donatella Versace
    (Image credit: Getty Images)
    • Facebook
    • X
    • Pinterest
    Share this article
    Join the conversation
    Follow us
    Add us as a preferred source on Google
    Subscribe to our newsletter

    Sorry to break it to you, but you may have been saying Versace wrong for years. The more you know, right?

    The revelation comes courtesy of the Versace Instagram page, with help from a slew of models (including Gigi Hadid) and Donatella Versace herself. "It's Versace not Versachee," the fashion brand captioned a video of several models and Donatella collectively schooling the world on how to properly pronounce the name.

    The video was released as a prelude to the Clans of Versace ad campaign for the #VersaceFW18 collection. The campaign, shot by photographer Steven Meisel, features the longest-ever advertising image, which highlights a cast of fifty-four models who symbolize inclusivity, a key value for Artistic Director Dontatella.

    Latest Videos FromMarie Claire
    Watch full video here:

    "This image made up of 54 models is a true representation of clans that embody everything Versace stands for – diversity expressed together with innovation in the fearless representation of what it means to be daring," Versace captioned one preview of the image on Instagram.

    "The longest Versace line up is made up of a mega mix of personalities – from super models to young new talent in looks that are all about confidence," the brand explained in another caption.

    You may like
    • Dua Lipa and Rihanna's Gucci Vittoria Flip-Flops are one of Lyst's "hottest items" for Q2 2026 Gucci Flip-Flops Are One of Summer's "Hottest"—and Most Celebrity-Approved—Shoes
    • Gigi Hadid wore a white tank top from Prada with culottes and the Mary Janes shoe trend I'm Obsessed With Gigi Hadid Throwing On a $1,420 Prada Tank to Run Errands
    • celebrities carrying the Miu Miu Vivant bag Miu Miu's Take on the Bowling Bag Trend Wins the Celebrity Style Game

    The Instagram launch of the new campaign, which began with the pronunciation video and broke the soon-to-be iconic photograph into 13, 'Gram-friendly sections, culminated in a video of the "clans" coming together to form the Versace logo.

    "The Versace clans come together to form the Versace logo, using their bodies as a form of physical self-expression juxtaposed to the clothes that express their different personalities," the company wrote. "Their unity through the strength of the name Versace is a resounding expression of inclusivity."

    Marie Claire Newsletter

    Celebrity news, beauty, fashion advice, and fascinating features, delivered straight to your inbox!

    By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.

    A post shared by Versace (@versace)

    A photo posted by on


    To make sure you're saying Versace correctly, watch the short tutorial Instagram video over and over until you have it down.

    A post shared by Versace (@versace)

    A photo posted by on

    Explore More
    Gigi Hadid Instagram
    Kayleigh Roberts
    Social Links Navigation
    Contributing Editor at Marie Claire

    Kayleigh Roberts is a freelance writer and editor with over 10 years of professional experience covering entertainment of all genres, from new movie and TV releases to nostalgia, and celebrity news. Her byline has appeared in Marie Claire, Cosmopolitan, ELLE, Harper’s Bazaar, The Atlantic, Allure, Entertainment Weekly, MTV, Bustle, Refinery29, Girls’ Life Magazine, Just Jared, and Tiger Beat, among other publications. She's a graduate of the Medill School of Journalism at Northwestern University.

    Read more
    woman wearing a striped green oversized tshirt and jeans next to a woman wearing a funnel neck blue and white color blocked windbreaker with black trousers
    Fall fashion Not Button-Downs, Not Blazers—The Surprising Piece Fashion People Are Turning to This Fall
    By Bailey Burke
    Vintage treasures bag, pearls, gloves, earrings
    Fall fashion The Pieces That Turn Taste Into Personal Style
    By Sara Holzman
     
     
    a collage of the olsen twins wearing various fall outfits spotted through streetstyle
    Fall fashion The Olsen Twins’ Best Styling Tricks Were Made for Fall
    By Cortne Bonilla-Oliva
    Meguire Hennes wearing the Gap x A.P.C fashion collaboration for fall
    Fall fashion A.P.C. Is Bringing Its Signature French-Girl Cool to Gap
    By Meguire Hennes
     
     
    Latest in Celebrity Style
    Sienna Miller styled a business-casual press tour look from Mango while promoting 'War'
    Celebrity Style Sienna Miller's Mango Business-Casual Look Is My New Fall Cool-Girl Outfit
    Daisy Edgar-Jones styled the military jacket trend from McQueen on the Sense & Sensibility press tour
    Celebrity Style Daisy Edgar-Jones Salutes the Military Jacket Trend for 'Sense and Sensibility'
     
     
    Bella Hadid styled four different dresses in New York, including vintage Ralph Lauren and vintage Valentino
    Celebrity Style Bella Hadid Just Debuted a Fashion Week's Worth of Going-Out Dresses in NYC
    Anne Hathaway styled a velvet take on the turquoise color trend for a 'Verity' press tour event
    Celebrity Style Anne Hathaway's 'Verity' Press Tour Begins With an 'Odyssey'-Coded Color Trend
     
     
    Latest in How to
    A photo of Nikki Ogunnaike and text reading Money. Power. Style. Nice Talk with Nikki Ogunnaike
    Culture Big News—Our Podcast "Nice Talk" Is Nominated for a Webby
    how to contour; hailey bieber contour
    Makeup When Hailey Bieber's Makeup Artist Teaches You How to Contour, You Listen
     
     
    white woman applying sunscreen on the beach, close up shot
    Beauty Sunscreen Labels Can Be Hard to Decipher—Here's Exactly How to Decode Them
    A model wearing red lip liner and lipstick.
    Beauty Try My Lip Overlining Technique, And You'll Be Tempted to Cancel Your Filler Appointment
     
     
     
     
     
     
     
     
    Marie Claire
    RSS
    • About us
    • Contact Future's experts
    • Contact us
    • Advertise Online
    • Newsletter
    • Terms and conditions
    • Privacy policy
    • Cookies policy
    • Careers
    Add as a preferred source on Google Add as a preferred source on Google

    Marie Claire is part of Future US Inc, an international media group and leading digital publisher. Visit our corporate site.

    © Future US, Inc. Full 7th Floor, 130 West 42nd Street, New York, NY 10036.