Victoria’s Secret Selling Swimwear Again Starting in Spring 2019

(Image credit: TIMOTHY A. CLARY)

published 21 November 2018

After Victoria’s Secret devastated fans by discontinuing their swimwear line in 2016, the company announced today that they’re bringing it back. Starting in spring 2019, the affordable suits will be available to purchase. As first reported by People, the brand will also branch out into shoes and eyewear in 2019, too. Victoria’s Secret glasses? Sure!

The move comes at a particularly interesting time for the brand: their CEO Jan Singer just resigned, sales are down especially for their PINK line, and there’s been increased discussion about body positivity and inclusion (and Victoria's Secret tone-deaf perspective on it) in the market. Victoria’s Secret initially showed itself reluctant to change its long-standing brand profile. But today's news opens the door for some important questions about what the new offerings will look like.

The previously discontinued swimsuits were known for being trendy, cute, and not all that expensive, but, like the lingerie line, only available in limited straight sizes. Whether the new collection of swimsuits reflects the demand for more inclusive sizing, remains to be seen.

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This year’s Victoria's Secret Fashion Show, which will air on December 2 and came back to New York after several years abroad, didn't include any hint of swimwear's big return on the runway. A typical star-studded affair, Victoria’s Secret veterans Bella and Gigi Hadid, Kendall Jenner, and Behati Prinsloo walked, and newbies Kelsey Merritt and Mélie Tiacoh joined the event too. The Weeknd, Adam Levine, and Dylan Sprouse were among the famous audience members cheering on their girlfriends and wives.

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Katherine’s a contributing syndications editor at Marie Claire who covers fashion, culture, and lifestyle. In her role, she writes stories that are syndicated by MSN and other outlets. She’s been a full-time freelancer for over a decade and has had roles with Cosmopolitan (where she covered lifestyle, culture, and fashion SEO content) and Bustle (where she was their movies and culture writer). She has bylines in New York Times, Parents, InStyle, Refinery29, and elsewhere. Her work has also been syndicated by ELLE, Harper’s Bazaar, Seventeen, Good Housekeeping, and Women’s Health, among others. In addition to her stories reaching millions of readers, content she's written and edited has qualified for a Bell Ringer Award and received a Communicator Award.

Katherine has a BA in English and art history from the University of Notre Dame and an MA in art business from the Sotheby's Institute of Art (with a focus on marketing/communications). She covers a wide breadth of topics: she's written about how to find the very best petite jeans, how sustainable travel has found its footing on Instagram, and what it's like to be a professional advice-giver in the modern world. Her personal essays have run the gamut from learning to dress as a queer woman to navigating food allergies as a mom. She also has deep knowledge of SEO/EATT, affiliate revenue, commerce, and social media; she regularly edits the work of other writers. She speaks at writing-related events and podcasts about freelancing and journalism, mentors students and other new writers, and consults on coursework. Currently, Katherine lives in Boston with her husband and two kids, and you can follow her on Instagram. If you're wondering about her last name, it’s “I go to dinner,” not “Her huge ego,” but she responds to both.

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