Gucci's Diana Bag Is Worth the Splurge

Make this legacy bag your newest summer accessory.

Sara Holzman's avatar
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Gucci bag
(Image credit: Courtesy of Gucci/Morgan McMullen)

Welcome back to Worth It, a bi-weekly breakdown of the new pieces we adore. If it's featured here, consider this our permission to splurge on it. Read on for the product you don’t want to live without.

The Accessory: Gucci's Diana Bag

Gucci Diana bag

(Image credit: Gucci)

Gucci Diana bag

(Image credit: Gucci/Morgan McCullen)

As fashion editors we're enamored with a finely crafted heritage piece, and few do it better than Gucci's Creative Director Alessandro Michele, who has, naturally, struck again.

This summer, the Italian fashion house released the latest evolution of the Diana bag, a structured bamboo-handle tote, decorated with shiny gold hardware. Its namesake, Princess Diana, was often pictured wearing the sophisticated carryall after it was initially released in 1991. Diana die-hards will no doubt want a piece of history for themselves, but any handbag lover will find that the tote is royally adaptable to suit a multitude of lifestyles. In fact, it's the perfect everyday bag.

Reimagined in three different sizes— a mini, small, and medium—each bag comes with detachable neon leather belts, an ode to the utilitarian bands that were used to maintain the shape of the firm bamboo handles. While it's unclear how many versions of the bag Princess Diana owned, it'll be hard to pick just one for yourself with seven different color ways, ranging from emerald green to rosy pink. It's quickly become a favorite among celebrities like Sienna Miller and Jodie Turner-Smith—and at long last you can give your Jackie bag the day off.

Shop the Gucci Diana Tote Here:

Sara Holzman
Sara Holzman
Style Director

Sara Holzman is the Style Director at Marie Claire, where she has worked in various roles to ensure the brand's fashion content continues to inform, inspire, and shape the conversation around fashion's ever-evolving landscape. A Missouri School of Journalism graduate, she previously held fashion posts at Condé Nast’s Lucky and Self and covered style and travel for Equinox’s Furthermore blog. Over a decade in the industry, she’s guided shoots with top photographers and stylists from concept to cover. Based in NYC, Sara spends off-duty hours running, browsing the farmer's market, making a roast chicken, and hanging with her husband, dog, and cat. Find her on Instagram at @sarajonewyork.