There are few things that are a rite of passage for a girl: a first kiss, the first time you wear makeup, those very first pair of heels. But we're suggesting another first: owning a Clare Vivier clutch. After realizing that there weren't any chic or stylish bags to carry her laptop in, Clare Vivier did what any creative girl with a sewing machine would do: she created her own. "I knew how to sew, and I knew what I wanted, so I started making bags!"she revealed to us. "And when everyone started asking me for them I knew I could turn my creations into a business, so I found a manufacturer in LA that would produce them." The clutches soon became fashion girl must-haves. The combination of luxurious leathers in unexpected color combinations, practical sizes and a monogram service set Vivier's clutches apart from the competition, and have become the brand's signature piece.
Fast forward seven years, and Vivier is still making her mark. The designer has rebranded her label 'Clare V.,' jumped into the men's market with a collection of duffel bags, iPad cases and laptop clutches, "a lot of mens bags have too many pockets, almost a pocket for everything!, and my male friends were asking if I could make a bigger version of my duffel bag for them—which is very simple—so I did!," and last night opened a new store in New York's Nolita neighbourhood. Just like her bags, Vivier's store is full of character and personality. An inspiration wall is filled with snaps from Vivier's own wedding and vacations, as well as handwritten notes and dreamy images, "it's a visual representation of the Clare V. girl," said Vivier, while candles, jewels, hats and books from some of her favorite designers are scattered around the store.
The designer has also released a new bag style, The Madeleine (shown below, which we're currently obsessing over), and an adorable video starring actress Mamie Gummer. But what we love most about Vivier is the fun and playfulness the designer has infused into the brand. A perfect mix of classic, chic silhouettes, stunning leather and on-point colorways make Clare V. the essential label for any girl to tote her goods in. And who doesn't feel more special with a great bag to carry?
Shown above: Clare V.'s new Nolita store, a collection of clutches, and the 'Madeleine' tote.
Stay In The Know
Marie Claire email subscribers get intel on fashion and beauty trends, hot-off-the-press celebrity news, and more. Sign up here.
-
Zendaya Changes From Off-Duty Basics to Springtime Glam
The actress did a complete 180 in less than 24 hours.
By India Roby Published
-
Sophie Grégoire Trudeau’s Next Chapter Is Still Being Written
Half of a power couple for the last two decades, she’s learning through projects like her new book ‘Closer Together’ how to be more whole.
By Rachel Burchfield Published
-
Prince Louis Turns 6—See the Adorable New Photo
Princess Kate was behind the lens.
By Iris Goldsztajn Published
-
Stylists on Why Leather Jackets Are a Great Investment
Fashion insiders weigh in on their favorite styles.
By Lauren Tappan Published
-
Grown-Ups Are Rediscovering the Charm of Peter Pan Collars
From bibbed button-downs to round-neck leather jackets, this year's takes feel more sophisticated than sweet.
By Emma Childs Published
-
Sabrina Carpenter Wears Vintage Victoria's Secret Lingerie to Tease Upcoming Coachella Performance
Her look was pulled from the brand's 1997 archives.
By Lauren Tappan Published
-
The Best Chunky Sandals Prove Minimalism Is Out
Another footwear trend embracing maximalism in 2024.
By Lauren Tappan Published
-
The Brands to Shop for the Best Swimsuits
From size-inclusive labels to sustainable and designer options, this list is all-encompassing.
By Lauren Tappan Published
-
The Best Vacation-Worthy Beach Dresses
From barely-there to playful fringe.
By Lauren Tappan Published
-
Could a 'Shirt Sandwich' Pull You Out of a Fashion Rut?
The gourmet styling trick may help you fall back in love with your wardrobe.
By Emma Childs Published
-
The Best Spring Dresses Simplify Any Outfit Formula
Style this wardrobe staple for any occasion, from farmer's markets to formal affairs.
By Lauren Tappan Published