
So many things are called organic or eco-friendly. How exactly do you put those labels into practice?
Depending on the season, between 20 and 30 percent of my collections contain some sort of eco or sustainable element, whether it's a beautiful organic fabric or a natural dye. And obviously I don't use animal skins or fur of any kind.
What are some of the challenges of being sustainable in fashion?
New techniques and supplies are discovered each season, but they have to be tested before we can use them. I am always on the lookout for naturally sourced yarns, and the cotton we use changes almost every season. We try to use organic fabrics and low-impact dyes, but we won't do so unless we can achieve a high-quality product. At the moment, we're testing a waterless dyeing process in Turkey which is very exciting!
Are your offices and stores completely green?
We try to make earth-friendly decisions whenever we can, as it's part of our brand DNA. We use biodegradable bags and recycled-paper products whenever possible, and the bespoke herringbone floors in some of our stores are made from sustainable oak. Meanwhile, our London store and offices are powered by Ecotricity, which invests in wind power. Our recently opened Dallas location is even solar-powered!
How do you balance your eco-beliefs with an industry that revolves around changing trends?
For me, it's about the basic principles: Sustainability is important, as is recycling. Everyone can do simple things to make a difference, and every little bit really does count. That said, my job is to make desirable, luxurious, beautiful clothing and accessories that women want to buy.
-
The Perfumer Behind Last Year's Most Talked-About Fragrance Just Released Another Perfect Scent
Aqua Media Cologne forte embodies a feeling of balance and harmony.
By Deena Campbell
-
'Yellowface' Is Our June Book Club Pick
Read an excerpt from R.F. Kuang's latest novel, here, then dive in with us throughout the month.
By Brooke Knappenberger
-
I Scoured the Summer Runways—Here Are the Six Shoe Trends Actually Worth Buying
Hit the ground running this season.
By Emma Childs
-
Yara Shahidi Joins Forces With Cartier Women's Initiative to Empower Entrepreneurs
"Giving back is essential to existing in the world."
By Sara Holzman
-
Fashion Test Drive: Chloe's Top-Handle Penelope Bag
This eye-catching bag also does good for the planet.
By Sara Holzman
-
Fashion Test Drive: Isabel Marant's Oskan Moon Bag
"The key word is versatility."
By Sara Holzman
-
Fashion Test Drive: Bottega Veneta's Andiamo Bag
The bucket list bag for work or travel.
By Sara Holzman
-
The 16 Best Leather Tote Bags for Women in 2023
To take you from Pilates class to the office and rooftop happy hour.
By Brooke Knappenberger
-
The 21 Best Watches for Women in 2023
The real MVP of your outfit.
By Julia Marzovilla
-
The 14 Best Affordable Jewelry Brands of 2023
Every one of our favorite pieces retails for less than $150.
By Brooke Knappenberger
-
Fashion Test Drive: Celine's Teen Besace Bag
Our Style Director takes Celine's new bag out for a spin.
By Sara Holzman