Out With the Old: These Are the 30 New Products I’ve Purchased to Complement My British-Girl Aesthetic

Less is always more.

Editor's Picks
(Image credit: Humaa Hussain)

Most Coveted is a new shopping series sharing our editors’ curation of the must-know items they can’t stop thinking about.

I live for clothes, beauty, and shopping—so much so that I figured out how to get paid while doing it. My style evolves so much because I get introduced to a bevy of new brands on the daily, but I’d be lying if I said my location didn’t also have a role in the clothes I wear and the products I use.

As a young girl born and raised in London, I was constantly surrounded by fashion culture and the style squad. My mood boards were always filled with images of It girls running errands in Marylebone and taking a coffee break on the streets of Bloomsbury. So it’s no surprise that these same women influence the way I dress now that I’m older. Over the years, I’ve become my American friends’ go-to person for advice on how to dress like a quintessential British girl, and I have a lot of wisdom to dish out. 

Whether it’s wearing a bodysuit under your sweatshirt when it’s cold, buying jeans slightly on the bigger side, or wearing cream blush and mascara on “no-makeup days,” I’ve got all the secrets you need to create the perfect British-girl look. Below, I’ve rounded up 30 pieces I’ve added to my arsenal this season.

Humaa Hussain
Associate Shopping Editor

Humaa is the Associate Shopping Editor at Who What Wear and Marie Claire, covering fashion beauty and home under the Branded Content team. Before joining both titles, Humaa was Commerce Editor at British Vogue where she wrote all affiliate content to help build up on organic E-Commerce revenue. When she’s not trying to save the world one cashmere sweater at a time, on her off days you can find Humaa with her head buried in the most romantic of romance novels.