Marie Claire Marie Claire
  • Celebrity
  • Fashion
  • Beauty
  • Culture
  • Power
  • Nice Talk
  • More
    • Politics
    • Career & Money
    • Health & Fitness
    • Power Play
    • Travel
    • Promo Codes
    • Food & Cocktails
    • About Us
    • Subscribe
    • Sex & Love
  • Newsletter SIGN UP TO OUR NEWSLETTER
  • Marie Claire
    Marie Claire Newsletter

    Celebrity news, beauty, fashion advice, and fascinating features, delivered straight to your inbox!


    By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.

    You are now subscribed

    Your newsletter sign-up was successful


    Want to add more newsletters?

    Marie Claire Daily

    Delivered daily

    Marie Claire Daily

    Get exclusive access to fashion and beauty trends, hot-off-the-press celebrity news, and more.

    Marie Claire Self Checkout

    Sent weekly on Saturday

    Marie Claire Self Checkout

    Exclusive access to expert shopping and styling advice from Nikki Ogunnaike, Marie Claire's editor-in-chief.

    Maire Claire Face Forward

    Once a week

    Maire Claire Face Forward

    Insider tips and recommendations for skin, hair, makeup, nails and more from Hannah Baxter, Marie Claire's beauty director.

    Livingetc

    Once a week

    Livingetc

    Your shortcut to the now and the next in contemporary home decoration, from designing a fashion-forward kitchen to decoding color schemes, and the latest interiors trends.

    Homes & Gardens

    Delivered Daily

    Homes & Gardens

    The ultimate interior design resource from the world's leading experts - discover inspiring decorating ideas, color scheming know-how, garden inspiration and shopping expertise.


    An account already exists for this email address, please log in.
    Trending
    • Diptyque
    • 2026 Beauty Awards
    • 'Carrie'
    • BÉIS x Rare Beauty
    • Top-Handle Bags
    1. Fashion

    The 2010s Fashion Trends That Defined the Decade

    The dawn of Instagram gave rise to picture-perfect new trends.

    Shelby Comroe's avatar
    By Shelby Comroe
    Published 21 May 2020 In Features

    When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works.

    street style hamburg october 08, 2018
    (Image credit: Getty Images)
    • Facebook
    • X
    • Pinterest
    Share this article
    Join the conversation
    Follow us
    Add us as a preferred source on Google
    Subscribe to our newsletter

    We're fresh into a new decade, but who doesn't love to reminisce about old trends? The 2010s are a critical time in fashion history: Thanks to one app, the industry underwent a major cultural shift. Instagram was born in 2010 and our world hasn't been the same since. Along with Instagram came influencers, wellness culture, and the idea of "pics or it didn't happen." Meanwhile, the industry resurrected trends from the past, like '90s-inspired dad sneakers and festival fashion that paid homage to the Woodstock era. But this decade also gave us totally new ideas, like athleisure and Instagram-approved must-have accessories. Take a trip down memory lane with us.

    Speedcat Og Women's Sneakers

    PUMA
    Speedcat Og Women's Sneakers

    Alexander Wang Rocco
    (Image credit: Rabbani and Solimene Photography)

    Alexander Wang Rocco

    The Alexander Wang Rocco bag became a downtown It-girl staple. Retailing under $1,000, cool chicks everywhere loved this edgy studded duffle.

    Explore More
    fashion designers Instagram
    Marie Claire Newsletter

    Celebrity news, beauty, fashion advice, and fascinating features, delivered straight to your inbox!

    By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.
    Shelby Comroe
    Shelby Comroe
    Social Links Navigation

    Shelby Comroe is the Credits Editor and Fashion Assistant at Marie Claire covering all things fashion and giving credit where credit is due. Check her out @shelbycomroe on Instagram if buying designer handbags is your idea of a retirement plan!

    Read more
    collage of bags across the NYFW runways
    Fashion The Biggest Spring 2027 Bag Trends to Shop Now From textured totes to East-West clutches, these styles dominated the Spring 2027 NYFW runways.
    By Lauren Tappan
    Liffner distressed bag
    Fall fashion The Lived-In Handbag Is Fashion’s Latest Obsession
    By Cortne Bonilla-Oliva
     
     
    Getty Images, Kendall Jenner, Prada, The Row slouchy handbags
    Fall fashion The Slouchy Handbags of the 2000s Are Back—But They Look Even Chicer Now
    By Cortne Bonilla-Oliva
    collage of top-handle bags on the fall 2026 runways
    Fashion I’m Shopping the Handbag Trend Chanel, Hermès, and Dior All Agree On The vintage-inspired accessory is back for Fall 2026.
    By Lauren Tappan
     
     
    Latest in Fashion
    Lady Gaga carries a massive Beis bag and wears platform shoes and distressed jeans
    Celebrity Style Lady Gaga Hops on the Humongous Bag Trend
    Dua Lipa wears white pants with an anti trend trench coat and black boots while walking with husband Callum Turner
    Celebrity Style Dua Lipa Styles an Editor-Approved Anti-Trend
     
     
    Emily Ratajkowski attends the 2026 Albies, hosted by The Clooney Foundation for Justice at the Natural History Museum on October 09, 2026 in London, England
    Celebrity Style Emily Ratajkowski Takes the Naked Dress Trend to London
    Taylor Swift and Travis Kelce seen in NoHo on November 06, 2025 in New York City
    Celebrity Style Taylor Swift Styles the Fall Loafers Trend for Date Night
     
     
    Latest in Features
    YISE beauyt xtreme glass face mask on a pink background next to models
    Skincare I Wore This New Grippy Face Mask Out to Eat Pasta and It Didn't Budge Once
    Fall nail collage, subtle zebra stripes and burgundy stained glass nail art, shimmery teal nails with pink gems alongside blue, brown and copper polish bottles
    Nails These Fall Nails Have a Little 'Practical Magic' About Them
     
     
    dyson camerajet
    Beauty Was the $500 Plaque-Fighting Dyson Toothbrush Too Good to Be True?
    side by side images of a party with marie claire branded glass trophies and paper bags, with lots of flowers
    Beauty We Celebrated Our 2026 Beauty Awards In Style—Here's a Peek Inside the Party
     
     
     
     
     
     
     
     
    Marie Claire
    RSS
    • About us
    • Contact Future's experts
    • Contact us
    • Advertise Online
    • Newsletter
    • Terms and conditions
    • Privacy policy
    • Cookies policy
    • Careers
    Add as a preferred source on Google Add as a preferred source on Google

    Marie Claire is part of Future US Inc, an international media group and leading digital publisher. Visit our corporate site.

    © Future US, Inc. Full 7th Floor, 130 West 42nd Street, New York, NY 10036.