The Evolution of Maternity Style
See how pregnancy fashion has changed over the years.

From billowing dresses and maternity corsets intended to conceal a woman's baby bump to the formfitting trend seen on expectant mothers today, ahead we take a look at how pregnancy fashion has changed over the years.

1339
Back in the Middle Ages in Europe, women's everyday dresses were typically full and forgiving enough to readily double as maternity wear. It wasn't until the early 14th century, when silhouettes started to follow the female form a bit more, that specific design elements were introduced to make clothing more pregnancy-friendly.



















1920s
But not quickly enough. The mindset of the times was still to hide away any signs of pregnancy. "Be entirely free from embarrassment of a noticeable appearance during a trying period," said one 1923 maternity wear ad in Good Housekeeping.














































1988
In 1988, Juicy Couture creators Gela Taylor and Pamela Skaist-Levy designed a line of maternity denim called "Travis Jeans" to fill a void they noticed in stylish clothes for expectant moms. Soon after, Melanie Griffith (pictured here with a very pregnant Demi Moore) wore them while pregnant with daughter Dakota Johnson, which helped propel the line, and maternity jeans in general, to popularity.

1991
The '90s generated an unprecedented level of maternity style consciousness, as the public and media interest in pregnant celebrities skyrocketed. Demi Moore famously posed nude on the cover of Vanity Fair while pregnant, sparking a trend among famous moms-to-be that's still seen today. "It did seem to give a little bit more permission to feel sexy and attractive when you're pregnant," she expressed in her interview with the magazine.




1997
Pregnant bodies were celebrated in the '90s like never before. With so many high profile celeb moms-to-be, designers took note and the maternity fashion market boomed accordingly. Models like Elle Macpherson, shown here, eschewed baggy, oversized garb for more slim-fitting silhouettes that highlighted their changing shape.









































2018
A favorite of Meghan Markle's while pregnant? Her HATCH maternity jeans. The brand experienced some serious "Markle Sparkle" after the Duchess wore them throughout her royal tour.







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I am an experienced editor, writer, and creative strategist, specializing in fashion, beauty, and lifestyle content for digital media outlets, as well as video and social platforms. While I currently operate as a freelance contributor/consultant, with such clients as The Zoe Report, my 10+-year background in the industry was cultivated at the dot-coms of elite publications, including Harper’s BAZAAR, ELLE, and Marie Claire.