Worth It: Max Mara Teddy Bear Coat

The iconic coat, inspired by the archives, is the ultimate cold weather investment.

Max Mara Teddy Bear Coat overlayed with white text reading Worth It
(Image credit: Max Mara)

Welcome back to Worth It, our weekly seal of approval on noteworthy launches and bespoke collaborations in the worlds of beauty and fashion. If it's featured here, consider these investments worthwhile.

As the temps continue to plunge into hibernation territory, there's no better piece of outerwear to shield you from the elements than the timeless Max Mara Teddy Bear coat.

Crafted from alpaca, wool, and silk and spun to mimic shearling, the incredibly plush faux fur jacket is "the epitome of understated everyday luxury," says Max Mara. Inspired by one of the Italian fashion house's archival '80s silhouettes that used a fabric originally developed in German mills for making high-end children's toys, the design was catapulted to fashion fame after its debut runway walk in the fall of 2013. Today the coat has amassed a dedicated following who love its inviting hand touch and its innate wearability.

Now almost a decade after its first brush with fame, the camel Teddy coat—with a cozy drop shoulder and convenient deep sunken pockets—continues to evolve in an array of classic hues, like white, beige, navy, and burgundy.

"Max Mara coats have achieved a status that transcends trends," says the house. Especially the Teddy coat that represents craftsmanship and history. Recently launched as part of Max Mara's icon coat series, the outerwear continues to find a following across generations.

Thanks to a Max Mara pop-up at Hotel Jerome in Aspen this week, you can invest in a Teddy coat of your own, helping you stay cozy and chic through the New Year. But don't worry if you don't have plans to head to the mountains—you can also shop for some of our favorite Max Mara Teddy coats ahead.

Shop Max Mara's Teddy Coat:

Sara Holzman
Style Director

Sara Holzman is the Style Director for Marie Claire, where she's worked alongside the publication for eight years in various roles, ensuring the brand's fashion content continues to inform, inspire, and shape the conversation about fashion's ever-evolving landscape. With a degree from the Missouri School of Journalism, Sara is responsible for overseeing a diverse fashion content mix, from emerging and legacy designer profiles to reported features on the influence of social media on style and seasonal and micro trends across the world's fashion epicenters in New York, Milan, and Paris. Before joining Marie Claire, Sara held fashion roles at Conde Nast's Lucky Magazine and Self Magazine and was a style and travel contributor to Equinox's Furthermore website. Over her decade of experience in the fashion industry, Sara has helped guide each brand's style point of view, working alongside veteran photographers and stylists to bring editorial and celebrity photo shoots to fruition from start to finish. Sara currently lives in New York City. When she's not penning about fashion or travel, she’s at the farmer’s market, on a run, working to perfect her roasted chicken recipe, or spending time with her husband, dog, and cat. Follow her along at @sarajonewyork