Friends, countrymen, fashionistas—lend me your two seconds of internet attention. The new "It" bag is here, and if it looks familiar that's because you probably stuffed a very similar looking item into your Winnie the Pooh lunchbox circa '89 to '10.
This "Metal Crisp Packet Clutch" by buzzy designer Anya Hindmarch (opens in new tab) is available for $1,595—and even with its resemblance to a Capri Sun juice packet, it's flying off the shelves and into the hands of basically every Hollywood A-lister and up-and-coming star.
Here's Kerry Washington carrying it at the GLAAD Awards:
Here's Lily James going for some metallic flair at the Cinderella press stop in Mexico City:
Rosamund Pike also sported the clutch at the W magazine Golden Globes party:
And even Olivia Wilde wore the cool clutch (in gold, ooooh!) to the Elle Awards:
The bag features a metallic shell, soft suede inner lining, and a detachable shoulder strap. And while it may be an investment piece, who doesn't want a bit of chic nostalgia every time they search for their lipstick?
(Side note: Does it come in Pacific Cooler?)
You should also check out:
10 Bags You Should Splurge On Because They're Just That Good (opens in new tab)
10 Very Serious, Very Important* Ways to Spend Your Tax Return (opens in new tab)
The History of the "It" Bag (opens in new tab)
Samantha Leal is the Deputy Editor at Well+Good, where she spends most of her day thinking of new ideas across platforms, bringing on new writers, overseeing the day-to-day of the website, and working with the awesome team to produce the best stories and packages. Before W+G, she was the Senior Web Editor for Marie Claire and the Deputy Editor for Latina.com, with bylines all over the internet. Graduating from the Medill School of Journalism at Northwestern University with a minor in African history, she’s written everything from travel guides to political op-eds to wine explainers (currently enrolled in the WSET program) to celebrity profiles. Find her online pretty much everywhere @samanthajoleal.
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