The New Hollywood It Bag Looks Like a Capri Sun and Costs $1,600

Friends, countrymen, fashionistas—lend me your two seconds of internet attention. The new "It" bag is here, and if it looks familiar that's because you probably stuffed a very similar looking item into your Winnie the Pooh lunchbox circa '89 to '10.

This "Metal Crisp Packet Clutch" by buzzy designer Anya Hindmarch (opens in new tab) is available for $1,595—and even with its resemblance to a Capri Sun juice packet, it's flying off the shelves and into the hands of basically every Hollywood A-lister and up-and-coming star.

Here's Kerry Washington carrying it at the GLAAD Awards:

Here's Lily James going for some metallic flair at the Cinderella press stop in Mexico City:

Rosamund Pike also sported the clutch at the W magazine Golden Globes party:

And even Olivia Wilde wore the cool clutch (in gold, ooooh!) to the Elle Awards:

The bag features a metallic shell, soft suede inner lining, and a detachable shoulder strap. And while it may be an investment piece, who doesn't want a bit of chic nostalgia every time they search for their lipstick?

(Side note: Does it come in Pacific Cooler?)

You should also check out:

10 Bags You Should Splurge On Because They're Just That Good (opens in new tab)

10 Very Serious, Very Important* Ways to Spend Your Tax Return (opens in new tab)

The History of the "It" Bag (opens in new tab)