Every time you hit Snapchat for a fun selfie today, money goes to fight AIDS. That's thanks to a partnership with the (RED) campaign to commemorate World AIDS Day by harnessing the procrastination of Snapchat users everywhere.
Fortune reports that Snapchat has set up one day only (RED) filters, and Tiesto, Jimmy Kimmel, and Jared Leto all have filters with their own name attached. The Bill and Melinda Gates Foundation will donate $3 for every photo snapped with the filter, and that $3 can give 10 days of medicine to a patient in sub-Saharan Africa. They'll donate up to $3 million from the promotion, and according to Re/Code, they're likely to max out on that pretty easily.
Use this @JaredLeto #snapchat filter today to help donate to @RED and save lives. #WorldAIDSDay pic.twitter.com/Tmq53yjkZqDecember 1, 2015
I'll be snapping away today, here's my first of the day ❤ #WorldAIDSDay @JaredLeto @RED #snapchat pic.twitter.com/MtGzcOD58sDecember 1, 2015
Want to stick to other apps? If you check out this video on Instagram, the foundation will donate another $3 to (RED), up to $1 million total.
A photo posted by on
And if you want to stay off social media entirely, there are plenty more ways to donate to fight AIDS while simply living your daily life. On December 1, which is World AIDS Day, every handcrafted Starbucks drink gets 10 cents donated to the Global Fund to Fight AIDS, and if you play the mobile games Clash of Clans, Boom Beach, and Hay Day, 100% of the proceeds go to (RED). And if you're doing some holiday shopping, Gilt.com is offering 100 products that give to charity with every purchase.
So whether you fork over some direct cash to charity or just perfect your duckface on Snapchat, you're doing good. Isn't the Internet wonderful?
Stay In The Know
Marie Claire email subscribers get intel on fashion and beauty trends, hot-off-the-press celebrity news, and more. Sign up here.
Megan Friedman is the former managing editor of the Newsroom at Hearst. She's worked at NBC and Time, and is a graduate of Northwestern's Medill School of Journalism.
-
King Charles, Queen Camilla and Royal Family Members Take Over the Late Queen's Former Patronages
Buckingham Palace announced a "major review" of over 1,000 royal Patronages and charity Presidencies.
By Danielle Campoamor Published
-
Bella Hadid is Fashion Goals During Weekend Rendezvous With Boyfriend Adan Banuelos
The couple's outings had everything—matching outfits, vintage gowns, and yellow corsets.
By Danielle Campoamor Published
-
Kourtney Kardashian Says She Was "Not Feeling Quite Ready" to Shoot 'Kardashians' Promos 3 Months After Giving Birth
"...it's not the same when I'm covered in makeup, in high heels and wearing a dress..."
By Danielle Campoamor Published
-
Christy Turlington Burns' Deeply Personal Story on Death During Childbirth
Christy Turlington Burns' Deeply Personal Story on Death During Childbirth
By Max Chafkin Published
-
Jennifer Hudson's Secret to Finding Hope After Loss
Jennifer Hudson's Secret to Finding Hope After Loss
By Max Chafkin Published
-
Jennifer Garner's Touching Story of Remembering Children Others Forgot
Jennifer Garner is remember the children that everyone else forgot.
By Max Chafkin Published
-
Taylor Swift Has Given Grief a Voice
Taylor Swift Has Given Grief a Voice
By Max Chafkin Published
-
Cecile Richards Has Our Back and Yours....Always (#THANKS!)
Cecile Richards Has Our Back and Yours....Always (#THANKS!)
By Christopher Lawrence Published
-
Veronika Scott: One Woman, One Brilliant Idea
Veronika Scott is providing Detroit's homeless women with the skills to earn a paycheck.
By Melissa Bykofsky Published
-
Olivia Wilde Collaborates with Yoana Baraschi and Anthropologie for Conscious Commerce
Olivia Wilde has taken on fashion for philanthropy with her charity Conscious Commerce, designer Yoana Baraschi, and Anthropologie to create the New Light dress.
By Karen Hill Published
-
Beyoncé to Headline Chime for Change's "The Sound of Change" Concert
Chime for Change will hold a televised concert event at Londons Twickenham Stadium on June 1, 2013, with Co-founder and Artistic Director, Beyoncé as the headliner.
By Marie Claire Published