Let's reflect on the wild ride of sneaker fandom these last few years. At one point, it felt like no other shoes existed. And now that we're stepping into a new year, we've turned to the experts about 2024's biggest sneaker trends to watch out for. It's bound to be exciting, given the sheer amount of eye-catching new sneakers that dropped in 2023.
But that wasn't always the case. At one point, sneakers were the afterthought of our fashion wardrobes. Maybe you wore them to the gym or to run errands, but they were often clunky and didn't always enhance personal style. They were, in short, commuter shoes—a swap for the stylish office-ready options you would actually want to wear. But the script has been flipped as sneakers have become an approved part of our footwear rotation—even more so when work-from-home life made us all turn towards comfort. Jamie Lee, a Shoe Buyer at Moda Operandi, says, "[Sneakers] are now the fashion industry's focus and have their own arena, with hyped launches and exponential resale values." White sneakers have become as fundamental to one's wardrobe as a white T-shirt.
Sneakers are also driving sales for brands across the price spectrum, and designers have taken note. The sneaker world has maintained its trend cycle, ranging from the chunky sneakers of the early 2010s to the low-profile picks that dominated 2023. Brands are doing more to reach female audiences, at least according to Kia Marie—who goes by The Notorious KIA across the internet—a stylist, creator, and Kickfluencer from Brooklyn, New York.
So, where does that leave us for the year ahead? Lee says many of last year's sneakers will still be popular in 2024. Neutral colors and slender silhouettes are still trending, so don't give up on your Adidas Sambas just yet.
Neutral Ground
"Neutral colors are still going strong, thanks to the "Quiet Luxury" trend, but we are also starting to see pops of colors and feminine details, like the glitter runners from Ghoud Venice or the woven detail from Chloé," says Lee. Look for sneakers that mix tones of white with other neutral colorways like tan or cream for a subtle color shift.
Slim Chances
Following in the footsteps of the best-selling (and celebrity-adored) Adidas Samba are a whole new selection of sneakers with a very low profile. Look for options that are "focusing on minimalistic designs and sustainable materials," says Kia.
Level Up
"The chunky sneaker trend continues to stomp its mark on 2024, but with a more refined, sculptural twist," says Marie. "High tops are getting more attention with innovative materials and patterns, giving a nod to vintage basketball aesthetics." Keep scrolling to shop options that give the platform sneaker trend a new look and feel for the year ahead.
In Sport Mode
Forget the Spice Girls reunion—you can channel sporty spice all on your own this year. "Bottega Veneta launched Orbit sneakers recently, and it's only a matter of time for it to be the next hyped designer sneaker," said Lee. The sneakers in question? They're brightly colored, metallic, and very futuristic.
Blocked Out
Browsing through the "new arrivals" pages on my favorite website has shown that sneakers are leaning toward chunky blocks of color. While black sneakers—the LBDs of the sneaker industry—are popular as a year-round favorite, you can make more of a statement with sneakers that feature more than one color.
Meet The Experts
Jamie Lee is a footwear buyer at Moda Operandi. Born and raised in Seoul, South Korea, she spent half of her life in Korea and the other half in the United States. She began her buying career at Dover Street Market New York. She now lives and works in NYC.
Kia Marie, popularly known as The Notorious K.I.A. is a Stylist & Content Creator from Brooklyn, NY. She was able to turn her love for fashion, style, and creativity into a full-time career. As a Personal Style Expert, she helps her audience discover their unique personal style and make smarter shopping decisions. She believes money does not buy style and loves sharing creative ways to get the most out of your wardrobe. With over a decade in the business, she is an industry leader and continues to push the culture forward.
Stay In The Know
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Julia Marzovilla is the Fashion E-Commerce Editor at Marie Claire, where she covers everything from the latest beauty and fashion launches and sales to celebrity outfits and news. She also creates shopping guides that span every vertical on the site. Prior to joining the Marie Claire team, she contributed similar shopping stories to sites such as Bustle, InStyle, The Zoe Report, Who What Wear, and STYLECASTER. In her spare time, Julia can be found creating shopping guides for all of her friends, spending too much money on yet another pair of black boots, and cooking in her far-too-small kitchen.
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