The 100+ Best Online Shopping Sites to Bookmark
From fashion and beauty to home and decor, our favorite online stores cover every category.

Shopping online can mean wading through endless Google search results for basics like fanny packs, chunky sneakers, or jeans. There's an online store for just about everything, and it can get overwhelming, but we're lucky to live in a world that allows us to order anything with a click of a button. Ahead, we created a definitive list of the best online shopping destinations for women to help you narrow down all the choices available to you. We've hit all the points, from fashion and beauty to lifestyle, food, and home decor, so there's an online store on this list for just about everyone. Sit back, relax, and scroll.




4. italist
Founded by Italian entrepreneur Diego Abba, italist offers designer goods imported directly from Italy. This means the luxury products available are sold at an Italian retail price, which is up to 40 percent lower compared to other retailer sites. You'll find every beloved brand here from Gucci and Celine to Khaite and Staud.








12. ILIA
This clean beauty brand is both gluten- and dairy-free, offering selections from blush to mascara to lipstick. The ingredients used for the products are safe, effective, and, most importantly, natural. They even participate in a recycling program to make sure your empties are properly discarded.


14. Aurate
If you're looking for dainty everyday jewelry that won't deteriorate with repeated wear, Aurate is your go-to. Each piece starts out as a sketch by co-founder and designer Sophie Kahn (her muses range from the arches of the Brooklyn Bridge to doorknobs) then becomes a 14K gold, 18K gold, or 14K gold-plated vermeil accessory. Treat yourself, or someone else in your life, to some elevated, fine jewelry.









23. Warby Parker
The beloved eyewear brand is known for its fun and functional frames at an affordable price, whether you're looking for prescription glasses or sunnies. Warby even has a virtual try on setting on its website that allows you to play around with some glasses to help you make your decision. On top of that, the brand offers "home try-on" which allows you to select five pairs of glasses to try for five days. (The glasses get shipped to your house for free.)


25. Ulta
The powerhouse retailer specializes in all of your beauty needs, from makeup and skincare to haircare. The product offerings range from high-end to drugstore selections, so you can do all your shopping in one place. We love the pages upon pages of product reviews too, which makes your overall shopping experience easier.

26. The RealReal
For all of my luxury lovers out there looking for a steal, this is your online destination. The RealReal is an online luxury consignment store with retail stores in New York, Los Angeles, and San Francisco. With pages and pages of high-end items ranging from Chanel to Dior, there is something for everyone.



29. Kintsugi Candle Co.
One can never have enough candles and if you agree with this sentiment, you'll want to check out Kintsugi Candle Co. The company was founded in 2018 by Allison Jones after she had a brain tumor removed. (Aromatherapy played a large role in her recovery and self-care routine.) Candles start at $24.

30. Briogeo
Nancy Twine's brand Briogeo is well known through out the beauty world for its sulfate/parabens/silicon-free products, as well as its commitment to offering texture-specific products, so there's something for everyone. Our pick? The ginseng + biotin shampoo.



33. Goodee
Looking for a one-of-a-kind artisan-made plate or artistic pillows that are ethnically produced? Your first destination should be Goodee, a marketplace that curates transparently sourced goods, from home decor to personal care, from all over the world. The company partners with and vets each brand that appears on its website by having brands report to them on its materials, supply chain, labor standards, ecological footprint and business practices.


35. The Honey Pot
This plant-based, chemical-free feminine care brand makes everything from tampons to overnight pads and even menstrual cups. The products are all powered by herbs, made by women, and 100 percent natural so you never have to worry about harmful ingredients in your hygiene products again.



38. Jungalow
Make your home feel lively and vibrant with a piece from Jungalow. The brand specializes in sourcing creative, colorful, and modern goods from around the globe. You'll find unique home decor items here from woven coasters to limited-edition art prints made by an international group of female artists. For every order, Jungalow plants two trees.






44. Mytheresa
Mytheresa, which started out as a brick-and-mortar store in Munich, expanded into e-comm in 2006. (And we're grateful for that.) With over 250 international designers, from Valentino, Balenciaga, Miu Miu, and Saint Laurent, the name brands are endless. Plus, if you're looking for how to style your newly bought item, online stylists are available to answer any question you may have.

45. & Other Stories
Founded in 2010, & Other Stories offers clothes and accessories designed in three different areas: Paris, Stockholm, and Los Angeles. The ateliers in each of these locations produce different items imbued with that city's own aesthetics. The stores and online site therefore creates a one-stop destination for fashionable women (no plane ticket required).





50. Parachute
Some of the highest quality sheets, towels, robes, and rugs come from Parachute's site. Did we mention it's also the home of an incredibly soft waffle robe?

51. Missoma
Missoma, one of Meghan Markle's favorite jewelry brands, has gorgeous necklaces, bracelets, rings, and earrings every minimalist will appreciate if they're in the market for some new accessories.


53. Lulu and Georgia
Think of Lulu and Georgia as the more playful version of West Elm with a focus on home decor for the style-obsessed. Its bestsellers section is everything.

54. Net-a-Porter
Considered the ultimate online shopping destination, Net-a-Porter never fails to deliver. With a unique watch-as-they-buy feature that allows you to see items being bought in real time and a wedding section that offers anything and everything bridal, the website has also branched out to include beauty.

55. MatchesFashion.com
Giving sites like Moda Operandi and Net-a-Porter a run for their money, MatchesFashion.com is one of the newer luxury vendors hopping on the online venue. Shop the latest and greatest from brands like Dolce & Gabbana or Gucci through its user-friendly site and even request on-demand customer service from its 24/7 shopping aide MyStylist.

56. The Outnet
UK-based shopping mecca The Outnet was launched by the Net-a-Porter group in 2009 to showcase the works of up-and-coming designers as well as major runway designers. With over 250 brands to shop from, the biggest draw is the sale prices on designer goodies (often at least 40 percent off) that inspire buying sprees on hot ticket items. Don't sleep on The Outnet promo codes, too.

57. Shopbop
No matter if you're on the hunt for casual daywear or formal frocks, Shopbop curates mod designs ranging from bohemian Free People to glam J.Mendel. And, like a fashion magazine, you'll find trend-report-like boutiques on the site for pieces that have an editor-approved flair. With Shopbop loaded on your browser, your days of being closet clueless are over. (Don't forget to scoop up a Shopbop promo code, too.)

58. Brooklinen
Luxury bedding company Brooklinen should be on your radar for three reasons: 1) Its sheets, towels, and blankets are made out of some of the comfiest material on the market 2) Its affordable without sacrificing quality and 3) The co-founders Rich and Vicki are the sweetest people you will ever meet.


60. BHLDN
If you're a bride or bridesmaid, dreamy wedding dress company BHLDN—under the same umbrella as Free People, Urban Outfitters, and Anthropologie—has an endless amount of bohemian and classic styles to choose from.







67. Adidas
Once a brand you would only shop at in the early 2000s, Adidas has made a major comeback with the re-introduction of its original 1972 Stan Smith sneakers and every cool piece of athleisure you could want.

68. Orchard Mile
In the digital age, we want to feel like our online shopping selection is as comprehensive as a full boutique—without actually having to, you know, go there. That's where Orchard Mile got its inspiration: It strives to offer an in-store experience by offering full collections from designers like Oscar de la Renta and Alexander Wang.

69. Free People
The bohemian clothing line will have you shopping for next season's outfit months in advance, simply because you can't get enough of what's trending in their shop. As the sister brand of Anthropologie and Urban Outfitters, Free People hosts a mixture of exclusive FP products as well as global brands. Did we mention it also has a beauty and wellness shop?



72. Rebecca Minkoff
The designer has transformed her clothing line into a global brand of handbags, apparel, jewelry, and accessories while raising awareness for women's rights and equality with shirts that say "Girl Power" and "Feminism."

73. Moda Operandi
How do you get your hands on runway pieces before the rest of the stylish set? Log on to Moda Operandi. The online retailer lets you pre-order looks straight from the runway via a trunkshow that—warning!—is only available for a limited time. The super luxe site has also launched a boutique, where items will be available to purchase year-round.

74. Ban.do
Ban.do has become famous for putting a certain playful style back on the map: It's made us all nostalgic for the glittery, brightly-colored, overtly girly stationary of our youth. Here, you can shop their cult-favorite agendas, feel-good accessories, cute houseware, tech accessories, and slogan tees.


76. Opening Ceremony
Started as a quaint brick and mortar in New York, Now solely an online retailer Opening Ceremony is an international shopping phenomenon that designs and carries unconventional attire. In additional to its own wonderfully off-the-wall fashions, OC likes to team up with big names like Yoko Ono and Chloë Sevigny to create limited-edition capsule collections.



79. La Garçonne
This shopping site is exactly what it sounds like: A destination to find tomboyish threads for the androgynous-focused dresser. Bottom line, you won't find pieces with princess-y frills. Instead, you'll come across minimal, modern wares with clean-line cuts, oversized sweaters, and business-savvy button-ups—all created by the big names in fashion. Consider it your go-to shopping destination if your style is downtown New-York or off-duty model.

80. Catbird
Brooklyn-based shop Catbird has taken its stellar selection of eponymous and indie-designed jewelry, along with other fashionable giftables, such as love potions and mermaid hair styling products, to the worldwide web. It's also every New York gal's go-to store for the finest, most delicate gold rings you'll ever find.

81. Journelle
For underpinnings that will make you blush in all the right ways, Journelle supplies lingerie from dozens of luxury brands like La Perla and Fleur du Mal that you can shop by designer and style with results that will make your significant other purr in delight. There's even a sectional for bridal underpinnings and a blog filled with style, music, and travel recommendations.

82. Bare Necessities
If finding flattering skivvies that actually run in your size is your biggest struggle, peruse the fit wonderland Bare Necessities that stocks underwear, shapewear, swimwear, and pajamas that are flattering for any body type, whether you're long and lean or closer to a pear shape. As a bonus? There's also a selection of underwear for men, so you and your partner can both get in on the shopping. (Don't forget to grab a Bare Necessities promo code before you do.)

83. Violet Grey
A site beloved by beauty editors for its expert curated selection of products and tips (from industry insiders and makeup artists), Violet Grey even knows us well enough to rope off special sections for K-beauty and French apothecary favorites. Come here to find out what your favorite stars like to wear on the regular and what the biggest makeup pros look to for their red carpet looks.

84. Sephora
Logging on to this mega makeup site will make you feel like you landed in a beauty wonderland. Selecting the products that are right for you is easy with the site's in-depth details section that lists ingredients plus the star-rating system powered by hundreds of customer reviews.

85. Space.NK.apothecary
Specializing in fresh-out-of-the-lab lotions and potions, Space NK Apothecary has built a repertoire we can trust since it was the first to bring brands like Oribe, Kiehl's, and Laura Mercier to our makeup bags. It continues to stock exclusive lines you won't find at your local drug and department stores, so shop away for an exotic collection that will give you the bright face of a jet-setter.


87. Food52
If you're already obsessed with Food 52's dreamy recipes and cooking tips, you've probably already discovered their wonderful house shop of home and kitchen wares, from pretty serving utensils to plate sets and recipe books. If not, take the time to browse their Pinterest-friendly goods: It'll make a homemaker out of even the biggest Seamless addict.


89. Serena and Lily
Serena Dugan and Lily Kanter combined their talents in design and marketing to create an online shop for simple and modern décor that will liven up any pad. At the site, you can find everything from big-time purchases like chevron headboards to smaller scale pieces with major impact, like its bamboo-rimmed mirror. Now that's what we call home sweet home décor!

90. Terrain
Ensure your outdoor area looks fab with lush blooms and the coolest containers from Terrain, a gardening sister store to Anthropologie that offers a bevy of cute tools to inspire you to break out that green thumb. Trust us, you won't find these commodities elsewhere, like the honey tobacco candle that wards off pesky bugs.



93. The Future Perfect
This bicoastal home and design store is the perfect place to scour for the elegant and unusual, whether you're looking for an out-of-the-ordinary wedding gift or a modern home accent with an emphasis on clean lines and inventive design.

94. Beautyhabit
Fragrance junkies, get a whiff of this perfume program. Modern luxe online apothecary, Beautyhabit, boasts a $15 "Try Before You Buy" system that lets you spritz a trio of your chosen scents to see if they blend well with your body's natural chemical makeup, before investing in a larger-sized bottle. Each will come with a $10 coupon to use toward your final purchase. If eau de toilettes aren't your thing, the e-shop also supplies free samples of other cosmetics with every purchase, automatically.

95. Poketo
Based in Los Angeles, Poketo may be most famous for its stationary and planners, but it's swiftly growing a following for its design-heavy giftables. If you're looking for unconventional knickknacks and cute-as-a-button housewares from indie designers (think paint splattered pots and artfully decorated iPhone cases), stop in here before you head anywhere else.

96. MoMA Design Store
MoMA's Design Store is a gift-giving and home-decorating heaven for the art-inclined individual. Stock up on funky glassware, playful home items, and more. Some of the modern pieces sold on the site have become instant classics—from the Sherman Kelly ice cream scoop to the Aalto vase.


98. The Matter Store
This is your one-stop destination for all things ahead-of-the-curve in the design world, from tabletop objects and gifts to furniture and lighting with an understated beauty. Based in New York City, The Matter Store sources pieces from some of the best independent designers and manufacturers and also sells its own "Matter-Made" creations.

99. Soko Glam
K-beauty lovers who have trouble finding their favorite products at local retailers: Soko Glam will be your beauty Mecca. This cult-favorite beauty shop houses some of the most popular skin care beauty buys from the Far East, whether they be budget sheet masks, or the famed Clio Waterproof Pen Liner.

100. Leif
At this Brooklyn-based store, quirky and cute meets convenience and practicality. Tea towels with colorful ethnic prints? Check! Geometric wooden-carved bottle stoppers? Got 'em! When shopping for household essentials at Leif, you'll actually be thrilled to get the not-so-basic basics for setting up your dream nest.





105. Revolve
Whether you're looking for a new party dress, a pair of boots, or a handbag, Revolve is a great place to start. The online fashion retailer stocks all those photo-worthy pieces that'll have anyone asking: "where'd you get that?" And, it carries beauty products from the brands that everyone seems to be talking about.


107. Credo
This clean beauty retailer carries makeup, skincare, haircare, and fragrances as well as bath and body products. The company has developed a Credo Clean Standard that all products must meet in order to be sold in their stores and on the website.
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