3 Ways Not to Be a Culturally Appropriating Jerk This Halloween

Let's just, not? Shall we?

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(Image credit: Getty Images)

October is here, which means it’s officially the month of festive gourds, ~*spooky*~ ghosts, and cultural appropriation in the name of “harmless fun.” And kicking off the season’s scariest ignorance is makeup artist Percem Akin, who Instagrammed a picture of her Halloween makeup in—let’s call it what it is—blackface, with the caption, “Color and Pain. My Lovely Black Beauty Transformation Make up [sic].” Oh, and did I mention that Percem Akin is white?

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The photo and accompanying YouTube tutorial have since been deleted and replaced with an apology, but according to the Daily Mail, Akin also tagged her photo—in which she paired a traditional African headscarf with a bloody gash down her cheek—with the hashtag “slave.” Because #Halloween, right?

Listen, as a Caucasian person with a muddled ancestry and a middle-class upbringing, I have virtually no culture that can be appropriated. Which is probably why so many of my Caucasian (and non-Caucasian, but let’s deal with one subsect at a time) brethren are ignorant assholes when it comes to Halloween and cultural appropriation, because they can’t possibly perceive what it feels like to be marginalized.


I’m also fully aware that out of all the people who could and should be writing about cultural appropriation, I, as a white person, am not at the top of the list. (And if you don’t want to hear it from me, I get it, but then promise me you’ll read Maisha Johnson’s insanely enlightening viral article on why, exactly, cultural appropriation is harmful, instead).

But, as a beauty editor with a deep love and appreciation of makeup, Halloween, and human beings, I’m here anyways, speaking from my innate platform of white privilege, to tell other white-privilege cardholders to cut the shit this Halloween and please, for the love of all things moral, not appropriate someone else’s culture.

“You’re too PC!” I hear many of you shouting. “You can’t take a joke!” But listen, when you dress up as a culture that’s either currently being oppressed or has been oppressed in the past, you’re being offensive. That’s just how it works. Nope, stop, don’t argue with me—that’s simply how it works. It doesn’t matter if you “just” think that African women are beautiful, or that Día de los Muertos skull makeup is super pretty, or that Pocahontas was your favorite Disney character, or that a “sexy Gypsy” costume really flatters your hard-earned abs, because unless you explicitly belong to that marginalized culture—in which cause, you probably wouldn’t be wearing most of these costumes to begin with—then you, as a member of an inherently privileged and historically oppressive group, are in the wrong. Like, the way, way, way wrong.


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(Image credit: Marie Claire)

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(Image credit: Design by Bridget Burns)

Because unlike, say, makeup artist Percem Akin, who gets to scrub off her “black face” at the end of the video and exist as a white-presenting female in a white-favoring world, the marginalized groups she appropriated don’t get to wash off their systematic and historical oppression at the end of the day.

That being said, there’s no super-clear, black-and-white line that exists for Halloween costumes, because someone will always be ignorant, and someone will always be offended. But if you want to be as PC as possible this Halloween, try following my three very fun, not-at-all-definitive tricks, below.

1. Don’t dress up as a culture that’s not your own, or embody a cultural tradition that doesn’t belong to your heritage. Are you a Native American who has earned the feathers on your headdress? No? Then don’t wear one. Are you honoring your deceased relatives during Día de los Muertos as a member of the Mexican community? No? Then don’t paint your face like a sugar skull. Are you an actual Buddhist monk? No? Then don’t dress up as a damn Buddhist monk.

2. Don’t wear anything you can’t readily explain the history of. No, I’m not saying you need to research the history of fairies and pirates or old Shoeless Joe Jackson before you dress up as them, but if your costume at all, even a tiny bit, stems from someone else’s heritage or culture, then you better learn the history behind it, make sure it’s totally appropriate, and also be prepared to explain your reasoning if anyone questions you on it.

3. Don’t paint your skin to match someone else’s skin. Ever. This one really shouldn’t require explanation.

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(Image credit: Design by Ashka Shen)

And sure, you technically have the “right” to dress up as a sombrero-wearing, tequila-swilling, Hispanic stereotype, but you also have the choice to not be an asshole that enforces harmful tropes that literally oppress huge communities of people. And if I were you, I’d choose to be the latter. Because everyone likes the non-asshole better, anyway.

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(Image credit: Marie Claire)
Chloe Metzger
Beauty Editor

Chloe Metzger is the deputy beauty director at Cosmopolitan, overseeing the editorial content and growth strategy of the hair, makeup, and skin space on digital, while also obsessively writing about the best hair products for every hair type (curly girl here; whattup), and the skincare routines that really, truly work (follow her on Instagram to see behind-the-scenes pics of that magazine life). She brings nearly a decade of writing and editing expertise, and her work has appeared in AllureHealthFitnessMarie ClaireStyleCaster, and Parents. She also has an unhealthy adoration for Tom Hanks and would like to please meet him one day, if you could arrange that. Thanks.