Glitter Butts Are the New NSFW Summer Trend You Need to See

Finally, a festival look I can actually get behind.

Hair, Glitter, Pink, Hair coloring, Magenta, Fashion accessory, Nail, Embellishment, Wig, Costume,
(Image credit: Instagram/@gogetglitter)

Stressed about what to wear to your next festival? Well, boy, do I have the solution for you! Meet glitter butts, the most self-explanatory beauty (fashion? Asshion? Sorry) trend about to take over your Insta feeds.

Sure, you’re probably already familiar with the concept of glitter boobs (opens in new tab), seeing as it was the hot thang of 2017’s festival season, but this year, glitter is migrating downwards, wrapping itself around your backside to form a new look: Glitter butts.

I first spotted the look on UK glitter brand Go Get Glitter’s Instagram page last week (though, yes, I’m sure people have been glitter-izing their butts for decades, and I’m sure your mother’s best friend’s hairstylist actually created this look in 1963, etc, etc, so don’t @ me), when they posted a photo of a butt painted like a glittery peach with the caption, “Feeling #peachy in the Palm Springs sunshine! 🍑☀️ #COACHELLA.”

Adorable, right? The brand then rolled out a few specialty designs, using thick layers of glitter, along with giant rhinestones, studs, and crystals to create the illusion of underwear. And then, naturally, recorded the look in slow-mo.

“We are all about being creative, free and loving the skin you’re in, which is the message we wanted to portray to people when we created this look,” Sophia Levy, makeup artist and co-founder of Go Get Glitter (opens in new tab), tells MarieClaire.com. “So who knows—maybe jewel underwear will be the next trend?”

In case you’re thinking, “Wow! That sure seems uncomfortable!” then hey! You’d be correct. At least, that’s what I’m assuming, considering I lose my shit if I feel a rogue hair tickling my arm for more than a second. Meanwhile, this trend requires sticking a bunch of itchy glitter all up and down (and in) your butt cheeks.

Still, I am fully here for this look. Please, douse yourself in glitter (that is, ideally, biodegradable), take a bunch of selfies, and love your body. Here’s hoping you don’t need to sit or, like, sweat, while wearing this trend, though. Good luck!

Chloe Metzger is the deputy beauty director at Cosmopolitan, overseeing the editorial content and growth strategy of the hair, makeup, and skin space on digital, while also obsessively writing about the best hair products for every hair type (curly girl here; whattup), and the skincare routines that really, truly work (follow her on Instagram to see behind-the-scenes pics of that magazine life). She brings nearly a decade of writing and editing expertise, and her work has appeared in AllureHealthFitnessMarie ClaireStyleCaster, and Parents. She also has an unhealthy adoration for Tom Hanks and would like to please meet him one day, if you could arrange that. Thanks.