Hi you beautiful human, welcome back to Worth It, my bi-weekly breakdown of the absolute best new beauty product I've tried. Sure, splurging on makeup or skincare is a risk, but trust that this beauty editor will only recommend something I wholeheartedly believe is worth every penny. Because you deserve the best of the best. Keep reading to discover the one product you do not want to miss out on, and catch up on the latest Worth It breakdown, here.
AVYA Skincare Brightening Eye Cream
THE PROMISE:
Don't underestimate what the potent power of botanical ingredients can do for your tired eyes. Peony, turmeric, neem extracts, topical caffeine, and botanicals are the anti-inflammatory antioxidants found in this cream that will smooth fine lines and wrinkles by plumping and brightening the skin around your eyes. AVYA Skincare is made specially for melanin-rich skin tones, though this cream will work on all melanin levels, giving the sunken skin around your eyes a major glow-up.
Tanuj Nakra, M.D., co-founder of the brand explains just how these rare and effective ingredients work: "AVYA Eye Bright Cream contains caffeine, which very powerfully reduces puffiness and dark circles by reducing swelling and long-term blood leakage. It also contains cassava matrix technology, which gives an instant shrink-wrap effect to the under-eye, as well as exfoliants that immediately reduce fine lines. Numerous additional active ingredients, like hyaluronic acid, vitamin C, shea butter, coconut oil, and alfalfa extract, produce deep moisturization, control melanin, and enhance collagen production."
WHY IT'S WORTH IT:
You've probably subjected yourself to a brutal cross-country flight from New York to California before—it ain't pretty. After dealing with a dramatic sequence of events the day before a recent flight, I was 100-percent knocked out during my six-hour plane ride to Palm Springs...and was greeted by really beautiful bags under my eyes when I woke up. As soon as I got to my hotel room, I cleansed my skin and tried the travel-sized version of this eye cream (which is delightfully less pricey than the full-size bottle), and was taken aback by how quickly it transformed my zombie eyes into human ones again. All I needed was one dollop, which I dabbed in small dots on the top and bottom of my eyes (your eyelids need love, too), then lathered in. It absorbed into my skin in 20 seconds and a minute later the sleepy lines underneath my eyes vanished.
Whether you're dealing with dark circles, sunken skin, or fine lines around your eyes, I strongly recommend this gentle formula. It won't irritate or sting (I wear contacts so I have super-sensitive eyes), and it basically gave my eye area a face lift. Consider this $75 well spent.
For more stories like this, including celebrity news, beauty and fashion advice, savvy political commentary, and fascinating features, sign up for the Marie Claire newsletter.
Stay In The Know
Marie Claire email subscribers get intel on fashion and beauty trends, hot-off-the-press celebrity news, and more. Sign up here.
MORE PRODUCTS I BELIEVE ARE WORTH IT
Maya Allen is the former Digital Beauty Editor at MarieClaire.com where she covered makeup, skincare, haircare, wellness, you name it! She has a 15-step skincare routine, owns over 200 red lipsticks, and enjoys testing the latest and greatest in beauty. On most weekends, you can find her at her happy place, which is her makeup vanity. There, she’s usually blasting her speakers while singing along to lyrics at the top of her lungs, and making sure her highlighter is on point.
-
Jess Hong Enters Her Chaotic Era
She was doing kids’ theater in New Zealand when she landed the leading role on Netflix’s epic ‘3 Body Problem.’ And now that the show is No. 1 on the streamer, her whole world is about to change.
By Jessica M. Goldstein Published
-
39 J.Crew, Reformation, and COS Items That Are Ideal for Spring Travel
Spring ready.
By Allyson Payer Published
-
Taylor Swift Breaks Yet Another Music-Industry Record
This is pretty much the norm now, no?
By Meghan De Maria Published
-
The Bar Soap Boom Is Here
Despite endless body wash options, the art of luxury soap making hasn't slipped away.
By Sophia Vilensky Published
-
The 13 Best Products for Rosacea That Fight Redness and Irritation
Flare-ups are a thing of the past.
By Samantha Holender Published
-
The 32 Best Hair Growth Shampoos of 2024, According to Experts
Rapunzel hair, coming right up.
By Gabrielle Ulubay Published
-
The 20 Best Hair Masks for Damaged Hair, According to Experts and Editors
Healthy strands, here we come!
By Gabrielle Ulubay Last updated
-
Selena Gomez Just Shared Her Entire Morning Skincare Routine on TikTok
The most giving girlie.
By Iris Goldsztajn Published
-
How Often You Should Wash Your Hair, According To Experts
Keep it fresh, my friends.
By Gabrielle Ulubay Published
-
The 11 Best Magnetic Lashes of 2023
Go ahead and kiss your messy lash glue goodbye.
By Hana Hong Published
-
Beauty Advent Calendars Make the Perfect Holiday Gift
The gift that keeps on giving.
By Julia Marzovilla Last updated