Celebrity scents have crowded shelves for the past few years, but now, designer fragrances are back. And instead of the random bottles that often seemed at odds with the style and taste level of the house brand (a result of bottom-line-driven licenses), these debuts show a more thoughtful link between fashion and fragrance.
Inspirations for runway shows and signature scents have become one and the same. "When I am creating a fragrance, I feel that it's very important to remain true to the Armani signature," says designer Giorgio Armani. His sentiment is brought to life in the 1930s-inspired rippling glass rings along the sides of the Idole d'Armani bottle, which mirror the striations on a Deco-style gold clutch from his current collection. For the new D&G set of scents, Domenico Dolce and Stefano Gabbana went back and forth with the perfumers for two years, tailoring each note to perfection, like they would with one of their corseted dresses. Miuccia Prada's latest, a warm amber blend, echoes her equally cozy fall woolens, while the opulent black-and-gold glass bottle evokes her classic handbags with chunky gold hardware.
In a sense, perfume has finally caught up to the fashion world, with designers taking risks to set themselves apart. Selling out just doesn't sell anymore—and cheers to that.