The 21 Best Beauty Products of February 2023, According to Marie Claire Editors

Get your wallet ready.

best february beauty launches including Kosa glow, Lancer serum, and more
(Image credit: Future)

Happy February—love is in the air, Valentine’s Day is upon us, and indulgence is of the essence. Take yourself out to a nice dinner. Eat the chocolate. And, most importantly, give your self-care routine some TLC. Want to splurge on an at-home facial? ReVive’s new Triple Acid Peel will change your life. Is the bath your happy place? Up the ante with *chef’s kiss* hair care and set the scene with Homecourt’s rose-scented Room Deodorant. Need a makeup refresh? Charlotte Tilbury, Chantecaille, and Caliray have you covered. 

The month is short and the new beauty launches are many, so live it up, treat yourself, and buy that lipstick. If you need help deciding what’s worth your money, scroll ahead. Marie Claire editors have spent the month swatching and spritzing to whittle down the surplus of new beauty launches to the best out there. From adorable lip balms that will change your life to moisturizers that are bound to become staples, here’s the creme de la creme of makeup, skincare, haircare, and fragrance to hit shelves in February. To look back at our past favorites, check out the best new launches from January.

The Best New February Beauty Launches

Samantha Holender
Beauty Editor

Samantha Holender is the Beauty Editor at Marie Claire, where she reports on the best new launches, dives into the science behind skincare, and shares the breakdown on the latest and greatest trends in the beauty space. She's studied up on every ingredient you'll find on INCI list and is constantly in search of the world's glowiest makeup products. Prior to joining the team, she worked as Us Weekly’s Beauty and Style Editor, where she stayed on the pulse of pop culture and broke down celebrity beauty routines, hair transformations, and red carpet looks. Her words have also appeared on Popsugar,,,, and Philadelphia Wedding. Samantha also serves as a board member for the American Society of Magazine Editors (ASME). She first joined the organization in 2018, when she worked as an editorial intern at Food Network Magazine and Pioneer Woman Magazine. Samantha has a degree in Journalism and Mass Communications from The George Washington University’s School of Media and Public Affairs. While at GWU, she was a founding member of the school’s HerCampus chapter and served as its President for four years. When she’s not deep in the beauty closet or swatching eyeshadows, you can find her obsessing over Real Housewives and all things Bravo. Keep up with her on Instagram @samholender.