Game On

Make room for our 2022 Beauty Game-Changers Award winners.

2022 Beauty Game-Changers Award winners.
(Image credit: Future)

The future looks bright for the beauty industry. According to consulting firm Grand View Research, the market for beauty and personal-care products is anticipated to reach $716.6 billion globally by 2025. And thanks to social media’s influence on consumer behavior, that number will only keep growing. But cosmetics are more than trendy ingredients in fancy packaging; they’re the doorway to cultural insights, and the building blocks of personal enhancement. At the heart of the industry sit professionals who are hyper-aware of innovation. The experts who constantly test (and re-test) product efficacy. The trendsetters reinventing the beauty wheel. Here, the top connoisseurs in the field share their game-changing finds from the past year.

The expert: Linda Sivrican

Perfumer, formulator, and founder of Capsule Parfumerie

Linda Sivrican’s heritage is fragrance. Her mother was a florist and Sivrican’s Vietnamese name, Thuy Huong, translates to gentle fragrance. The award-winning perfumer crafts small-batch, premium scents that continuously garner attention from industry experts and top publications

The Experts: 

Jenny Patinkin

Celebrity makeup artist and founder of Jenny Patinkin Eco-Luxe Beauty Tools 

Patinkin is the author of Lazy Perfection: The Art of Looking Great Without Really Trying, and takes a streamlined, environmentally friendly approach to beauty. She regularly offers her beauty expertise on Good Morning America, The Today Show, and The Rachael Ray Show.

Porsche Cooper 

Celebrity makeup artist 

Cooper divides her time between New York, Los Angeles, and Paris, where she serves clients including Joan Smalls, Mary J. Blige, and Andra Day. Always taking an elevated approach to beauty, she also offers artistic vision to large beauty brands like Chanel, La Mer, and Estée Lauder.

More From the Beauty Issue

The expert : Jessie Cheung, M.D.

Board-certified dermatologist with practices in Chicago and New York City 

Dr. Cheung is the founder of Cheung Aesthetics & Wellness. Her practice focuses on the future of regenerative medicine, and she specializes in cosmetic procedures like hormone replacement therapy and stem cell technology for hair, skin, and sexual rejuvenation.

The expert : Queenie Nguyen

Celebrity and editorial nail stylist 

Queenie Nguyen is a Los Angeles-based manicurist who specializes in natural nails and contemporary nail art. Her fashion-forward looks have surfaced in campaigns for Dior and Prada, and she has worked with a host of celebrities including Halsey and Emma Roberts. She’s also done fashion campaigns for Aldo and Piaget.

The Expert : Dominick Pucciarello

Celebrity hairstylist 

Dominick Pucciarello is a New Yorkbased hairstylist who received training under top hairstylists Italo Gregorio and Serge Normant. He has a notable portfolio of celebrity clients, including Olivia Culpo, Katharine McPhee Foster, and Alessandra Ambrosio.

This story appears in the May 2022 issue of Marie Claire.

Marie Claire Amanda Seyfried 2022 cover

Click above to read the full issue.

(Image credit: Future)
Deena Campbell
Beauty Director

Deena Campbell is the Beauty Director of Marie Claire where she oversees all beauty and health content on all platforms. Deena is a leader who is passionate about driving conversations on beauty topics, and is particularly dedicated to ensuring BIPOC feel seen and that their stories are told. Deena joined Marie Claire after a decade-long career as an editor in print and digital media. Before joining the brand, she managed editorial content for L’Oréal owned and where she led and developed a team of beauty editors and edited their contributions. She also crafted and successfully executed comprehensive brand strategies that resulted in brand growth and differentiation, a skill she currently brings to Marie Claire.

In 2015, she launched’s hair channel where she received Time Inc.'s Henry R. Luce Award, shortly before joining’s staff as Senior Beauty Editor. Along with her editorial positions, she also consulted on content and marketing strategies for beauty companies including DevaCurl and Dove, and has appeared at various speaking events and live television segments. Her writing has appeared in The New York Times, Byrdie, SELF, Refinery29, Teen Vogue, and a host of others. She graduated with a Bachelor of Arts in Journalism from the University of Pittsburgh and lives in New Jersey with her husband and two children. You can find her on Instagram at @deenacampbell.