The 19 Best Beauty Launches in October, According to Marie Claire Editors

Fair warning: You’re going to want it all.

best october beauty launches
(Image credit: Future)

October is a big month for beauty. Not only do hair, makeup, fragrance, and skincare brands push out some of their biggest launches for the whole freaking year, but October also means that Halloween capsules are here, limited-edition kits supporting Breast Cancer Awareness are on sale, and, somehow someway, holiday gifts are making their grand entrance. We’ve swatched shadows, we’ve exfoliated, and we’ve spritzed eau de parfums ad nauseam over the past few weeks. The grand consensus? This month saw some pretty amazing new beauty launches. 

Unlike months past (we’ve also shared our favorites from September, August, July—so on and so forth), this month our editors found that the beauty products were more focused on skin health, relaxation, and restoration. Personally, I developed a very strong affection for a handful of new, moody fragrances. The rest of the Marie Claire team? Their new beauty loves ran the gamut, from body exfoliators and red lipsticks to luxe foundations. Here, we’ve all taken the opportunity to write little love letters to the new launches that took over our routines. 

The Best New October Beauty Launches

Beauty Editor

Samantha Holender is the Beauty Editor at Marie Claire, where she reports on the best new launches, dives into the science behind skincare, and shares the breakdown on the latest and greatest trends in the beauty space. She's studied up on every ingredient you'll find on INCI list and is constantly in search of the world's glowiest makeup products. Prior to joining the team, she worked as Us Weekly’s Beauty and Style Editor, where she stayed on the pulse of pop culture and broke down celebrity beauty routines, hair transformations, and red carpet looks. Her words have also appeared on Popsugar,,,, and Philadelphia Wedding. Samantha also serves as a board member for the American Society of Magazine Editors (ASME). She first joined the organization in 2018, when she worked as an editorial intern at Food Network Magazine and Pioneer Woman Magazine. Samantha has a degree in Journalism and Mass Communications from The George Washington University’s School of Media and Public Affairs. While at GWU, she was a founding member of the school’s HerCampus chapter and served as its President for four years. When she’s not deep in the beauty closet or swatching eyeshadows, you can find her obsessing over Real Housewives and all things Bravo. Keep up with her on Instagram @samholender.