The 18 Best September 2022 Beauty Launches, According to Marie Claire Editors

We have a full new routine for Fall.

best september beauty launches including summer fridays skin tint
(Image credit: Future)

I'll spare you the sweater-weather-pumkin-spice-latte talk and get straight to the point: The leaves are changing, and so are our beauty routines. Colder weather necessitates the need for thicker moisturizers, new fragrances, deeper nail polish shades—and that’s just the start. Through extensive testing, the Marie Claire team has narrowed down all the new launches for the month (there were a lot) to a select few that stood out from the pack. A few people fell head-over-heels for a new mascara; others, including yours truly, overhauled their body care routines with shower oils, lotions, and scrubs. 

That’s just the start of this beauty tangent. Brands came through across categories, delivering soon-to-be cult favorites ranging from skincare and makeup to devices and tools. Here, we’re writing little love letters to our newly discovered favorites. Shop the best new beauty launches for September, ahead. 

Beauty Editor

Samantha Holender is the Beauty Editor at Marie Claire, where she reports on the best new launches, dives into the science behind skincare, and shares the breakdown on the latest and greatest trends in the beauty space. She's studied up on every ingredient you'll find on INCI list and is constantly in search of the world's glowiest makeup products. Prior to joining the team, she worked as Us Weekly’s Beauty and Style Editor, where she stayed on the pulse of pop culture and broke down celebrity beauty routines, hair transformations, and red carpet looks. Her words have also appeared on Popsugar,,,, and Philadelphia Wedding. Samantha also serves as a board member for the American Society of Magazine Editors (ASME). She first joined the organization in 2018, when she worked as an editorial intern at Food Network Magazine and Pioneer Woman Magazine. Samantha has a degree in Journalism and Mass Communications from The George Washington University’s School of Media and Public Affairs. While at GWU, she was a founding member of the school’s HerCampus chapter and served as its President for four years. When she’s not deep in the beauty closet or swatching eyeshadows, you can find her obsessing over Real Housewives and all things Bravo. Keep up with her on Instagram @samholender.