In nearly a decade of beauty writing, I’ve interviewed my fair share of perfumers, but never has a conversation veered into dating history. That changed when I sat down with senior perfumer Darryl Do of Delbia Do Fragrances to talk about pheromone perfumes, a category that’s arguably less intuitive than your favorite floral fragrances or beloved citrusy spritzes. These scents, on the other hand, are infused with lab-created ingredients meant to mimic the chemical signals our bodies naturally emit (called chemosignals), with the idea that they'll make you smell extra enticing to others. Whether they actually work that way is still up for debate. (“If pheromones were a thing, I wouldn’t still be single,” Do quips.)
To be clear: there’s no conclusive science proving that pheromone perfumes actually attract people. But that hasn’t stopped the category from thriving, especially on TikTok, where the term “pheromone perfume” is often used to describe scents that wear close to the skin, enhance your natural aroma, and lean more intimate than overpowering. Instead of getting hung up on the label, consider what makes you feel confident, because that’s what truly resonates. Or as Flower Shop Perfumes Co. founder Lillian Shalom put it, your signature scent is “its own kind of pheromone.”
Below, you’ll find 11 of the most talked-about "pheromone" perfumes of 2025. Each scent breakdown includes its fragrance family to help guide your search, along with fragrance notes and a quick-yet-thorough review to help you find the one. Because at the end of the day, the best pheromone perfume is the one that makes you feel like your most magnetic self.
The Best Pheromone Perfumes
- Best Pheromone Perfume Overall: CLEAN RESERVE Skin Eau De Parfum
- Best Pheromone Perfume on Amazon: Pure Instinct Roll-On Pheromone Perfume
- Best Peppery Pheromone Perfume: Glossier You Eau De Parfum
This fragrance isn’t exactly new to praise (it even landed a “best of” title in my recent salty perfume roundup). It’s a textbook example of what people mean when they say "pheromone" perfume, not because it contains pheromone-mimicking ingredients (it doesn’t), but because it perfects that skin-like scent profile. With soft musk and subtle sweetness, it wears like your natural skin smell but better.
Fragrance Family: Warm & Spicy
Key Notes: Fresh Musk; Copaiba Oil; Salted Praline
Size: 3.4 fl oz
What I Love: Perfect for everyday-wear; Ideal for layering; Light and versatile enough for year-round use
What I Don't: Too subtle for those who prefer a bold scent
Review for MC: "When I wear this perfume, it doesn’t announce itself the moment I walk into a room, and that’s exactly the point. It sits close, barely there, but just enough to make me catch myself sniffing my wrist, like, 10 times a day. (no shame). I’m obsessed for a dozen reasons, but the dry-down is my favorite. On my skin, it turns sweet, salty, warm, and just a little powdery in the softest, most addicting way." — Marisa Petrarca, Contributing Beauty Writer
Beauty writer Marisa Petrarca uses CLEAN RESERVE Skin Eau De Parfum
This roll-on perfume isn’t new (it’s been making the rounds for more than two decades), but it recently had a full-blown renaissance on TikTok, where users rave about the compliments it earns from strangers and significant others alike. Yes, it contains synthetic “pheromone-like” compounds, but don’t overthink the science — it’s mostly a marketing play (and clearly a successful one). The real draw is its cozy, slightly sweet fruity-floral scent that’s soft, approachable, and easy to love.
Fragrance Family: Warm & Spicy
Key Notes: Mango, Mandarin; Honey; Cinnamon; White Musk
Size: 1 fl oz
What I Love: Travel-friendly; Most affordable option on my list; Long-lasting
What I Don't: Only available in roll-on format
Review for MC: "My TikTok algorithm has been begging me to try this roll-on oil for what feels like forever, so I finally caved and ordered it on Amazon. I swiped it on my neck right before my husband got home from work—and I swear I’m not making this up—he immediately asked what I was wearing and told me I smelled amazing. I’m a fan, too. IMO, the scent is like a more sophisticated take on a candy fragrance: warm, inviting, and just sensual enough." — Marisa Petrarca, Contributing Beauty Writer
Beauty writer Marisa Petrarca uses Pure Instinct Roll-On Perfume Oil
Since launching in 2014, Glossier has built its identity around a “you, but better” philosophy, and its debut fragrance is no exception. Glossier You, which launched in 2017, skips the traditional punchy top notes for a lean yet intention lineup of base notes that evolve based on factors such as your pH and natural oils. (Science!) While it smells slightly different on everyone, what stands out—according to me and many reviewers—is its peppery warmth and bright, clean finish.
Fragrance Family: Warm & Spicy
Key Notes: Ambrette; Musk; Amber; Iris Root; Pink Pepper
Size: 1.7 fl oz
What I Love: Also available in a full-size (3.4 fl oz) and a travel-friendly mini; Smells slightly different on everyone; Vegan
What I Don't: Some find the scent a bit overpowering, so it’s worth testing a sample before committing to the full bottle
Review for MC: "Last year at a bachelorette party, a friend of a friend—who casually mentioned she doesn’t usually care about beauty products—told me she was absolutely, positively obsessed with Glossier You. As a beauty editor, I was mildly embarrassed to admit I’d never tried it. Naturally, I Amazon-Primed it the next morning. The moment I sprayed it, I realized I’d been smelling it on other people for years without knowing what it was. On me, it’s sharp, peppery, and clean—something I reach for when I want to feel extra put-together. It gives me confident energy." — Marisa Petrarca, Contributing Beauty Writer
Beauty writer Marisa Petrarca uses Glossier You Eau De Parfum
This pheromone perfume is anything but traditional. Unlike most perfumes that build a scent story with layers of notes, this one relies on just a single synthetic molecule: Iso E Super, a favorite in so-called “pheromone” perfumes thanks to its personalized subtlety. It smells a little different on everyone, but usually leans soft, woody, velvety, and slightly ambery. It’s earned its pheromone reputation because, more often than not, other people notice it more than you do. The result is a quietly sexy, second-skin effect.
Fragrance Family: Woody
Key Notes: Iso E Super
Size: 3.5 fl oz
What I Love: Unisex; Great layering scent; Celeb-loved
What I Don't: Some people can barely smell it on themselves
Customer Review: "This has been my signature scent for so long, and I will continue to repurchase it. My mum and I both wear it. I always get lots of compliments when I wear it. It’s so clean, fresh, and addictive. I have tried the body range to layer and increase projection longevity, which works really well." — Nordstrom
I know—the name I Don’t Know What sounds like a bit of a head-scratcher, but it’s really just the less-romantic English take on "je ne sais quoi." And honestly, that tracks. The scent has that ca’t-quite-pin-it allure. It’s airy and in the same minimalist fragrance family as Escentric Molecules’ Molecule 01, but more complex. Like Molecule 01, it relies on Iso E Super but adds a bright note of bergamot at the top and dries down to a warm, musky base.
Fragrance Family: Woody
Key Notes: Bergamot Essence; Iso E Super; Vetiver Acetate; Sandalwood; Ambrox Super
Size: 3.3 fl oz
What I Love: Projects well; D.S. & Durga offers body lotions, soaps, hair products, and more in the same scent family
What I Don't: Calling it a fragrance enhancer feels a little misleading—it stands perfectly well on its own as an everyday perfume
Customer Review: "I got a small size of this in the 2024 advent calendar, and at first, I didn't think much of it. It is a very light fragrance, super dry and woody; definitely not unpleasant, but not anything special either. However, its staying power is phenomenal, and I feel it really develops and warms up over time, giving a subtle but rich and complex scent that is very personal. It also mixes well with other perfumes, giving them greater depth and staying power. Well worth adding to your fragrance wardrobe, in my opinion!" — Nordstrom
Moodeaux Worthy is rooted in florals, with jasmine and orange blossom leading the charge. Creamy vanilla and soft musk mellow it out, creating a warm, skin-hugging scent that lingers close. It taps into the pheromone perfume trend by blending with your body chemistry while still delivering enough bloom to please floral fragrance fans.
Fragrance Family: Floral
Key Notes: White Tea, Orange Blossom; Red Rose; Lavender; Dry Musk; Amber; Vanilla Woods
Size: 1.69 fl oz
What I Love: Credo-clean; Brand offers a recycling program for fragrance empties
What I Don't: Lid can be difficult to open
Customer Review: "I really like this scent. It makes me feel confident. It’s a fresh, clean, and creamy floral that blends beautifully with my body chemistry. I’ll definitely order it again." — Credo
Calling all creatives—this might be the scent that speaks your language. Diptyque’s L’Eau Papier wears like a soft sketch on textured paper: delicate white musks mingle with the nutty warmth of sesame, the soft comfort of steamed rice, and grounding notes of mimosa and creamy woods. It’s minimal yet layered and subtle but quietly addictive.
Fragrance Family: Woody
Key Notes: Rice Steam Accord; Sesame; Mimosa; Blonde Woods Accord; White Musks
Size: 3.4 fl oz
What I Love: Unique notes; Made in France; Chic bottle
What I Don't: The paper note doesn't land for everyone
Customer Review: "I've been looking for a beautiful skin scent for ages and finally found one I love. There's something so warm and comforting about it. Don't be put off by the prominent rice opening; it dries down to a beautiful, musky scent for your skin, but better." — Nordstrom
Juliette Has a Gun isn’t messing around with the name Not a Perfume. It’s called that because, technically, it isn’t one in the traditional sense. The formula includes just one note: Cetalox, a synthetic version of ambergris that’s usually used as a base. The result is a minimalist, skin-hugging scent that’s soft, cozy, and completely safe for work. It’s subtle enough to layer with other fragrances, especially if you want to smooth out something a little too bold.
Fragrance Family: Warm & Spicy
Key Notes: Cetalox (Synthetic Ambergris)
Size: 3.3 fl oz
What I Love: Hypoallergenic; Features upcycled ingredients; Long-lasting
What I Don't: It’s one-dimensional—what you smell at first spritz is what you get
Review for MC: "This fragrance is light, fresh, and clean. I loved it so much that I bought the large size and will need to restock soon. It is layerable with other scents, but you really don't have to." — Sephora
If you’re on PerfumeTok, chances are you’ve seen at least one video of someone tearing up while describing how this scent reminds them of someone they love—or once did. That’s the entire point. Phlur Missing Person was designed to bottle the feeling of longing, using skin musks, sheer florals, and creamy woods to evoke the comforting presence of a person you miss.
Fragrance Family: Warm & Spicy
Key Notes: Skin Musk, Bergamot Nectar, Blonde Wood
Size: 3.3 fl oz
What I Love: Clean at Sephora-approved; Went viral on TikTok a few years back; Widely available
What I Don't: Can smell a little too wintery, depending on how your skin oxidizes fragrance
Review for MC: "This fragrance is light, fresh, and clean. I loved it so much that I bought the large size and will need to restock soon. It is layerable with other scents, but you really don't have to." — Sephora
If you're cool with splurging, Le Labo Another 13 is a pheromone perfume so popular, it’s garnered no shortage of poetic reviews on Reddit, TikTok, and Fragrantica alike. My favorite, that I think nails its complexity rather dramatically yet iconically: "It's somehow simultaneously cold and warm, sharp and soft, like a disguised human hiding in a world meant for robots. It smells like metal and also like a baby's head. It smells like cigarettes, mundane life. It's kind of heartbreaking." How’s that for a compelling review? Need I mention you can purchase a sample for $7 if you’re unsure?
Fragrance Family: Woody
Key Notes: Pear, Apple and Citrus; Ambrette; Moss, Iso E Super
Size: 3.4 fl oz
What I Love: You can purchase a sample for $7; Also comes in a shower gel and body lotion; It’s from one of the most beloved and iconic fragrance houses around
What I Don't: Most expensive option on my list
Review for MC: "Literally my favorite! Every time I wear it I get so many compliments! It’s like dipping your nose into some fresh clouds & morning dew. You can also use this as a base and layer another fragrance on top. Beautiful & a must have!" — Nordstrom
Riddle’s origin story starts with Chelsea Voge, who created the brand’s signature scent back in 2013 after pivoting from a career in music to pursue her longtime love of scent blending. What began as a personal experiment quickly turned into a word-of-mouth obsession, so much so that she launched an entire fragrance line inspired by it. The now-iconic Original is still the brand’s best-selling scent and the ultimate intro to Riddle. It’s a pheromone-inspired oil made exclusively of warm, skin-hugging base notes of amber and musk.
Fragrance Family: Warm & Spicy
Key Notes: Amber; Musk
Size: 0.67 fl oz
What I Love: Subscribe and save option available on the brand’s website; Optional gift box available at checkout—perfect for gifting
What I Don't: Smallest bottle on my list
Review for MC: "I normally do not wear perfume but my coworker had Original and I LOVED it. I immediately ordered it and am so in love! There is something about the scent that just is calming and comforting and it’s so fresh smelling! I will be ordering more to have a roll on in multiple places!" — Riddle
Does Pheromone Perfume Actually Work?
Yes and no. “Technically, humans don’t have the ability to detect pheromones,” says Lillian Shalom, co-founder of Flower Shop Perfumes Co. "But if a scent makes the wearer feel more confident or attractive, there’s a strong chance others will perceive them that way, too." That said, this effect isn’t exclusive to pheromone-labeled perfumes. It really comes down to how a fragrance interacts with your body chemistry, especially with skin scents, which wear close and feel more personal, often smelling a little different on everyone. Translation: some trial and error is part of the process, but honestly, that’s true of all perfume.
Why Trust Marie Claire?
For more than 30 years, Marie Claire has been an internationally recognized destination for news, fashion and beauty trends, investigative packages, and more. When it comes to the products Marie Claire recommends, we take your faith in us seriously. Every product that we feature comes personally recommended by a Marie Claire writer or editor, or by an expert we’ve spoken to firsthand.
How We Tested
Beauty writer Marisa Petrarca brings nearly a decade of expertise to this story and has researched and tested countless perfumes over the years. For this piece, she consulted two fragrance experts for insight and tested specific products alongside other Marie Claire staffers. She evaluated each formula based on longevity, sillage, scent profile, popularity, and overall wearability.
Meet the Experts
Darryl Do is a New York City-based professional perfumer with Delbia Do Fragrances, a fragrance manufacturing facilit
Isaac Lekach and Lillian Shalom are the husband-and-wife co-founders of Flower Shop Perfumes Co., a Los Angeles–based boutique fragrance brand that creates fine fragrances for personal and home use.
