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    1. Beauty
    2. Hairstyles, Haircuts, and Hair Colors

    Cardi B's Knee-Length Red Hair Is Perfect for Fall

    The "Bongos" singer debuted her new look in SKIMS' latest campaign.

    Sophia Vilensky's avatar
    By Sophia Vilensky
    Published 16 October 2023 In News

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    cardi b
    (Image credit: Getty)
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    I don’t know how Kim Kardashian does it, but somehow every SKIMS campaign is more iconic than the last. When a 50 foot-tall Kim Cattrall outfitted in the lingerie brand appeared over 59th Street and 3rd Avenue in New York City last week, I assumed team SKIMS had done enough marketing for the season. But then came Cardi B—with red hair no less.

    Released Monday, October 16, the brand’s most recent campaign features the Grammy winner modeling SKIMS newest cotton collection, which is set to be released Thursday at noon eastern. In a clip posted to SKIMS and Cardi’s Instagram accounts, the 31-year-old glances at the camera before declaring that “everybody’s wearing Skims” in a very innocent voice. “Are you?” she sweetly asks. While the question is honest and the boxer and tank combo looks comfortable, there’s a bigger question on my mind. When did Cardi’s hair become red?

    A post shared by SKIMS

    A photo posted by skims

    For the last few months, the “Bodak Yellow” rapper has been rocking knee-length locks, most often worn pin-straight. Just yesterday, she shared an Instagram video of her hair swaying back and forth as she strutted around. (The from-behind shot, where her hair hangs past the top of her knee-high boots, is particularly amazing.) Even so, her hair appears her natural, dark brown in the clip—a far cry from the rich, fire-engine red hue she’s sporting for SKIMS. 

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    A post shared by SKIMS

    A photo posted by skims

    In another photo from the campaign, Cardi leans to the side, supporting herself with a white pillar. Thanks to her pose, the full spectacle of her hair is on display. Parted in the middle and infused with a natural-looking wave, the New York native’s red locks are over half her height. Obviously freshly colored, the hair is the same color as Disney’s Ariel—the perfect complement to the princess-like length she has going on.

    As for the rest of the look, Cardi let her clothes do the talking. Often favoring manicures as long as her hair, she chose to go with a simple, nude, almond-shaped design. In an Instagram Story shared earlier today, the "Bongos" singer mentioned she loved the piece for its ability to go over your head without messing up makeup…or 40-inch red locks, for that matter.

    COTTON RIB SCOOP BRALETTE | SPRUCE MULTI

    Skims Cotton Rib Scoop Bralette
    $36 AT SKIMS

    COTTON RIB BOY SHORT | SPRUCE MULTI

    Skims Cotton Rib Boy Short
    $24 AT SKIMS

    COTTON RIB PLUNGE BRALETTE | SPRUCE MULTI

    Skims Cotton Rib Plunge Bralette
    $36 AT SKIMS

    COTTON RIB BOXER | SPRUCE MULTI

    Skims Cotton Rib Boxer
    $34 AT SKIMS

    Marie Claire Newsletter

    The ultimate daily digest for women of power, purpose, and style.

    By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.
    Sophia Vilensky
    Sophia Vilensky
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    Freelance Writer

    Sophia Vilensky is a Freelance Beauty Writer at Marie Claire with a beauty, wellness, and entertainment journalism portfolio that includes contributions to Byrdie, Bravo, Teen Vogue, and Us Weekly. Growing up in a family of beauticians—and through her own personal studies—she developed an in-depth understanding of aesthetics, cosmetic product formulation, and beauty treatment development and has also held roles as a senior copywriter, content strategist, and proofreader for top beauty and wellness brands. Even so, you'd be hard pressed to find her with her hair and makeup actually done. Sophia is based in Minneapolis and is a 2019 graduate of the University of Minnesota, where she majored in English and minored in cinema studies. During her time at the university, she was the Arts & Entertainment Editor for the Minnesota Daily, earning the 2019 Editor of the Year award for her work. She connected deeply with the Twin Cities arts scene, collaborating with leading beauty professionals, designers, and artists. Graduating Summa Cum Laude, her thesis—a close-reading of Vanderpump Rules—was featured on NPR. When not immersed in writing or testing new products, Sophia enjoys watching reality TV, reading, and exploring the newest woo-woo wellness trends. Keep up with her on Instagram @sophiavilensky.

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