The 5 Best Nette Fragrances NYC It Girls Are Wearing Right Now

Where elegance meets ease.

girl in a leather jacket on a blue background next to nette perfume
(Image credit: Launchmetrics)

I was first introduced to Nette, a niche fragrance brand based in NYC, when I was in the midst of sniffing hundreds of perfumes for Marie Claire’s inaugural Fragrance Awards in 2024. Once you’ve smelled roughly 250 scents in a given day, everything starts to smell of sameness—the gourmands are all weirdly reminiscent of one another and the skin scents, which were blowing up at the time, were more or less all interchangeable. It wasn’t until I came across Pear Jam, Nette’s jammy and wildly joy-filled fruity floral blend with Japanese pear and raspberry pulp, that I felt like I had actually stumbled across something genuinely new in the market. It made me feel giddy—and that was the point.

The crux of Nette is emotional chemistry. Founder Carol Han, who is a second-generation candle maker and one of my favorite humans I’ve met in the beauty industry, approaches each scent like a piece of poetry. “I think of scent as a language. Every Nette fragrance begins as a poem I write that captures an emotion—joy, calm, nostalgia, desire. That poem becomes the blueprint for the scent: it defines the emotional intention,” she explains. “Then we bring science in. Each fragrance is scientifically proven to boost certain emotions.”

The proof is in the perfume. Lemon Puff consistently provides a wave of calm. Mochi Banane gives me that touch-grass grounding. Rose Parade is a manifestation of feelings of comfort. But don’t just take it from me—discover the five best Nette fragrances in the brand's portfolio and enjoy tapping into some of that NYC It-girl energy.

The Best Nette Fragrances

The Best Citrus Nette Perfume

The Best Fruity Nette Perfume

The Best Banana Nette Perfume

The Best Floral Nette Perfume

The Best Vanilla Nette Perfume

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Samantha Holender
Senior Beauty Editor

Samantha Holender is the Senior Beauty Editor at Marie Claire, where she reports on the best new launches, dives into the science behind skincare, and shares the breakdown on the latest and greatest trends in the beauty space. She's studied up on every ingredient you'll find on INCI list and is constantly in search of the world's glowiest makeup products. She's constantly tracking the biggest nail and hair trends to pop up in the beauty space, going backstage during fashion weeks, tracking celebrity looks, and constantly talking to celebrity hair stylists, nail artists, and makeup artists. Prior to joining the team, she worked as Us Weekly’s Beauty and Style Editor, where she stayed on the pulse of pop culture and broke down celebrity beauty routines, hair transformations, and red carpet looks. Her words have also appeared on Popsugar, Makeup.com, Skincare.com, Delish.com, and Philadelphia Wedding. Samantha also serves as a board member for the American Society of Magazine Editors (ASME). She first joined the organization in 2018, when she worked as an editorial intern at Food Network Magazine and Pioneer Woman Magazine. Samantha has a degree in Journalism and Mass Communications from The George Washington University’s School of Media and Public Affairs. While at GWU, she was a founding member of the school’s HerCampus chapter and served as its President for four years. When she’s not deep in the beauty closet or swatching eyeshadows, you can find her obsessing over Real Housewives and all things Bravo. Keep up with her on Instagram @samholender.