The 5 Best Nette Fragrances NYC It Girls Are Wearing Right Now
Where elegance meets ease.
I was first introduced to Nette, a niche fragrance brand based in NYC, when I was in the midst of sniffing hundreds of perfumes for Marie Claire’s inaugural Fragrance Awards in 2024. Once you’ve smelled roughly 250 scents in a given day, everything starts to smell of sameness—the gourmands are all weirdly reminiscent of one another and the skin scents, which were blowing up at the time, were more or less all interchangeable. It wasn’t until I came across Pear Jam, Nette’s jammy and wildly joy-filled fruity floral blend with Japanese pear and raspberry pulp, that I felt like I had actually stumbled across something genuinely new in the market. It made me feel giddy—and that was the point.
The crux of Nette is emotional chemistry. Founder Carol Han, who is a second-generation candle maker and one of my favorite humans I’ve met in the beauty industry, approaches each scent like a piece of poetry. “I think of scent as a language. Every Nette fragrance begins as a poem I write that captures an emotion—joy, calm, nostalgia, desire. That poem becomes the blueprint for the scent: it defines the emotional intention,” she explains. “Then we bring science in. Each fragrance is scientifically proven to boost certain emotions.”
The proof is in the perfume. Lemon Puff consistently provides a wave of calm. Mochi Banane gives me that touch-grass grounding. Rose Parade is a manifestation of feelings of comfort. But don’t just take it from me—discover the five best Nette fragrances in the brand's portfolio and enjoy tapping into some of that NYC It-girl energy.
The Best Nette Fragrances
- The Best Citrus Nette Perfume: Lemon Puff
- The Best Fruity Nette Perfume: Pear Jam
- The Best Banana Nette Perfume: Mochi Banane
- The Best Floral Nette Perfume: Rose Parade
- The Best Vanilla Nette Perfume: The Vanille
The Best Citrus Nette Perfume
I actually find it really hard to place this fragrance within the walls of any singular fragrance family—and that’s precisely why I love it. The tangy brightness of the lemon takes charge, but the addition of gourmand notes like torched meringue, toasted almond, and vanilla bean prevents it from being too airy or zesty. It tingles my nose with just a spray and is one of the only perfumes that manages to bottle innocence with such complexity. The brand describes it as a simultaneous mix of “lemon groves at sunrise, toasted meringue, crisp white sheets in an old-world 5-star hotel, and a Parisian patisserie.”
Review: “This has such a lovely and sophisticated fragrance. I thought it would be overwhelmingly lemony, but it's not. Blended well and sprays like a dream.”
The Best Fruity Nette Perfume
I’m definitely biased, but I firmly believe that Pear Jam is the best scent from the brand’s entire offering. As a floral hater, I was shocked by how much I love this, but one spray has me convinced that it’s joy personified. Think: eating a juicy peach on a white sand beach or having a PB & J at a picnic in a floral field. Now, my life is not that picturesque, but I’ll certainly spray on the sentiment. And a little fun fact for fragrance nerds: Demi Moore in Ghost inspired this fragrance.
Review: “I love the pear jam perfume because the top notes of pear are perfectly blended with the deeper base notes. It smells perfect for fall or summer and never gets old.”
The Best Banana Nette Perfume
I’ll be totally honest: this was not a love at first scent situation for me—more like a slow burn. I was expecting something reminiscent of a tart, loaded frozen yogurt dessert and instead was met with a very powdery perfume that gave more tropical rainforest than gourmand. My mistake was thinking this was a traditional yellow banana fragrance; the blue banana almost smells like the peel. Once I was able to check my expectations, it started to grow on me. The scent bounces between powdery and milky depending on the duration it's been sitting on the skin, eventually settling into a cashmere-like blanket of creamy comfort. You need to trust the process with this one, but it’s well worth the wait.
Review: “This is such a pretty scent! It’s definitely not a stereotypical banana scent, more of a powdery, floral vanilla. I’m usually not a fan of vanilla scents, but between the nuttiness of the sesame notes and the powdery, starchy rice, I really can’t get enough of this fragrance.”
The Best Floral Nette Perfume
If Mochi Banane is a chic Upper East Sider, then Rose Parade is a trendy Tribeca girl. It’s probably the most youthful, playful scent from the brand, drawing inspiration from rose bushes blooming on a spring day. I like to think the girl in low-rise jeans with a cherry bag charm on her Fendi baguette is wearing this scent. As for the note breakdown: it's heavy on the rose at first, settles into a white floral, and dries down with an amber-and-vanilla finish.
Review: "I won't lie–I normally despise rose perfumes; I find them to smell a little stale and dusty. But this might just be the exception. It's more of a sweeter, airy take on the classic note. Just give it time to mesh with your skin—it took around two hours for it to really grow on me."
The Best Vanilla Nette Perfume
I stand by the fact that vanilla ice cream is better with a sprinkle of flaky sea salt, and Nette agrees. This doesn’t fit the typical archetype of a vanilla perfume—it’s less gourmand and more mineral. With the addition of matcha, a note that’s notoriously marine and powdery, and turmeric root, which is spicy and bright, it feels like an unexpected take on the gourmand trend. I actually find it the ideal scent for summer nights.
Review: “I got the Nette Discovery Set and ended up buying this in a full size. It was my favorite Nette scent of them all—but you definitely have to smell it before you buy because it’s not what you expect! I pick up a lot of the matcha notes, which are balanced nicely by the creamy base notes—but this is not your typical vanilla scent at all. I could wear this for any occasion, and I just really enjoy it every time I wear it. A great addition to my fragrance collection!”
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Samantha Holender is the Senior Beauty Editor at Marie Claire, where she reports on the best new launches, dives into the science behind skincare, and shares the breakdown on the latest and greatest trends in the beauty space. She's studied up on every ingredient you'll find on INCI list and is constantly in search of the world's glowiest makeup products. She's constantly tracking the biggest nail and hair trends to pop up in the beauty space, going backstage during fashion weeks, tracking celebrity looks, and constantly talking to celebrity hair stylists, nail artists, and makeup artists. Prior to joining the team, she worked as Us Weekly’s Beauty and Style Editor, where she stayed on the pulse of pop culture and broke down celebrity beauty routines, hair transformations, and red carpet looks. Her words have also appeared on Popsugar, Makeup.com, Skincare.com, Delish.com, and Philadelphia Wedding. Samantha also serves as a board member for the American Society of Magazine Editors (ASME). She first joined the organization in 2018, when she worked as an editorial intern at Food Network Magazine and Pioneer Woman Magazine. Samantha has a degree in Journalism and Mass Communications from The George Washington University’s School of Media and Public Affairs. While at GWU, she was a founding member of the school’s HerCampus chapter and served as its President for four years. When she’s not deep in the beauty closet or swatching eyeshadows, you can find her obsessing over Real Housewives and all things Bravo. Keep up with her on Instagram @samholender.