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100 Iconic Fashion and Beauty Products That Have Stood the Test of Time

Every single one is an oldie but goodie.

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Designed by Morgan McMullen

No matter how old you are, there are certain products—a perfume, a pair of classic pumps, a nail polish shade—that will always take you back to a specific time period. A shade of lipstick could remind you of your mother, like M.A.C.'s Ruby Woo (which Tracee Ellis Ross stole from her mother Diana Ross in the '90s and still wears to this day), or a whiff of Chanel No.5 that might remind you of your beloved great-aunt. Some products are so good you can't help but go back to them time and time again, just like your mother (and maybe even your grandmother!) did before you. We depend on them to get us through our coldest winters, roughest sunburns, and in our greatest fashion moments. Below, we've rounded up 100 timeless beauty and fashion items you're sure to pass on to your loved ones in the future. You've probably heard of most of them, but if you haven't been introduced to these classics yet, you're so very welcome.

Courtesy of brand.
Crème de la Mer Moisturizing Cream
LA MER Nordstrom
$90.00

Since 1995. 

1 of 100
Courtesy
Naked Eyeshadow Palette
Naked2 Urban Decay
$27.00

Since 2010. 

2 of 100
Courtesy of brand.
The Wonderbra
Wonderbra amazon.com
$52.00
$36.40 (30% off)

Since 1955. 

3 of 100
Courtesy of brand
Essie "Wicked" Nail Polish
essie amazon.com
$7.80

Since 1986.

4 of 100
Courtesy
Calvin Klein Underwear
Calvin Klein calvinklein.us
$15.00

Since 1971. 

5 of 100
Courtesy of brand.
RODIN olio lusso Luxury Face Oil
RODIN olio lusso sephora.com
$96.00

Since 2007. 

6 of 100
Courtesy
Sperrys Original Boat Shoe
sperry sperry.com
$89.95

Since 1935.

7 of 100
Levi's Jeans
LEVI'S nordstrom.com
$73.50

Since 1853.

8 of 100
Courtesy
Calvin Klein Slip Dress
Calvin Klein calvinklein.us
$81.00

Since 1996.

9 of 100
Courtesy of brand.
M.A.C. Ruby Woo Matte Lipstick
MAC COSMETICS nordstrom.com
$19.00

Since 1999. 

10 of 100
American Apparel Bodysuit
American Apparel amazon.com
$32.00
$23.36 (27% off)

Since 1989.

11 of 100
Courtesy of brand
Clinique Dramatically Different Moisturizing Gel
Clinique bloomingdales.com
$28.00

Since 1968.

12 of 100
Courtesy
ALWAYS Pads
Always walmart.com
$3.97

Since 1983.

13 of 100
Canada Goose Jacket
CANADA GOOSE nordstrom.com
$925.00

Since 1957.

14 of 100
Courtesy
DVF Wrap Dress
Diane von Furstenberg net-a-porter.com
$268.00

Since 1973.

15 of 100
Courtesy of brand.
Revlon Super Lustrous Lipstick in Cherries in the Snow
Revlon ulta.com
$8.49

Since 1957. 

16 of 100
Courtesy
Crest 3D Whitestrips
Crest walmart.com
$40.38

Since 2001. 

17 of 100
Courtesy
Manolo Blahnik BB Pumps
$665 manoloblahnik.com
$665.00

Since 1971. 

18 of 100
Courtesy
Vaseline Original Petroleum Jelly
Vaseline walmart.com
$3.98

Since 1872. 

19 of 100
Courtesy of brand
Chuck Taylor All Star Low Tops
All Star converse.com
$50.00

Since 1932.

20 of 100
Courtesy of brand
Kiehl's Ultra Facial Cream
KIEHL'S SINCE 1851 nordstrom.com
$22.00

Since 1851. 

21 of 100
Courtesy
Steve Madden Platforms
SteveMadden stevemadden.com
$80.95

Since 1990.

22 of 100
Courtesy
Supreme Jacket
Supreme supremenewyork.com
$398.00

Since 1994. 

23 of 100
Courtesy
Skechers
Skechers skechers.com
$70.00

Since 1992.

24 of 100
Courtesy of brand
Banana Boat Soothing Aloe After Sun Gel with Aloe Vera
Banana Boat walmart.com
$4.97

Since 1987. 

25 of 100
Courtesy
Nike Classic Cortez Sneaker
Nike nike.com
$70.00

Since 1972. 

26 of 100
Courtesy of brand
Members Only Jacket
Members Only membersonly.com
$35.00

Since 1975. 

27 of 100
Courtesy of brand
Gucci Tennis Shoes
Gucci gucci.com
$620.00

Since 1921.

28 of 100
Courtesy of brand
Banana Boat Sunscreen
Banana Boat walmart.com
$7.97

Since 1987. 

29 of 100
Courtesy of brand
Havaianas
Havaianas havaianas.com
$40.00

Since 1962.

30 of 100
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