My Coily, 4B Hair Can't Get Enough of These Moisturizing Shampoos and Conditioners

They're so good.

coily hair products
(Image credit: Future)

I've been wearing my 4B curls in their natural state since I was 18, and one thing I've learned in the decade-plus since is that curating an ideal coil care routine takes a lot of trial, error, and effort. Between washing, detangling, cutting out my single-strand knots, the occasional silk press, and now, a color treatment, my hair has been through a lot, but the best shampoos and conditioners for coily hair—and believe me, I've tested dozens of them—have been keeping my curls bouncy, springy, and moisturized while also freeing me from frizz and intense damage.

I used to think that dousing my hair in thick deep conditioners and oils were the key to hydrating my coils and making them look their best, but I've since learned that, while a deep conditioning mask is helpful every now and again, a good shampoo and conditioner duo can actually solve a lot. It's taken several years and a lot of money for me to get here, but these ten sets have been my go-tos.

a black woman with brown curly hair

This is how my curls and coils look post-shampoo and conditioner.

(Image credit: Danielle Jackson)

Hydration Station

If your hair is on the curly or coily side then it's highly likely you know by now that this hair type is more prone to dryness than any other. That's because the natural bends in your hair make it more difficult for the oils from your scalp to travel all the way down the hair shaft to hydrate it. In that case, the next best thing is to make sure you're washing and conditioning with products that actually cleanse without being too drying while also providing lasting moisture and softness. Below are two of my personal favorite systems.

Damage Control

Heat, chemicals, friction and brushing—these are all things that can cause potential damage. You'll know if your hair is damaged if it feels especially dry, brittle, or frizzy, though split ends are also a sign. Give yourself some damage control with these hair saviors.

Frizz Fighters

Dealing with frizz may as well come with the territory of having coily hair. Frizz is typically caused by a lack of moisture, but your curls can also frizz up as a result of humidity, brushing, and using products that can dry out the hair. Aside from using and wearing protective products like satin hair wraps and silk pillowcases, minimizing frizz starts with your shampoo and conditioner.

Color Care

Color can be pretty harsh on the hair, and in some cases, it can change the integrity of your curls. These color-safe formulas keep color-treated hair extra-hydrated while ensuring that your shade stays vibrant.

Drugstore Favorites

Not every product for curls and coils has to be a high-end or luxury formula. These drugstore staples are affordable, and they're tried-and-true favorites among people with textured hair.

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Danielle Jackson
Senior Beauty Writer

Danielle Jackson is the senior beauty writer at Marie Claire. She has nearly a decade of experience covering beauty, lifestyle, and entertainment and was previously the senior beauty editor at Women's Health, where she thoughtfully covered topics related to skincare, haircare, aesthetics, and wellness. Before that, she spent three years as an assistant beauty editor at PS, and in the years since, her work has appeared in titles like Vogue, InStyle, Glamour, and more. Danielle graduated from the University of Georgia with a BA in English, and has lived in Brooklyn for almost ten years. When she's not writing, you can find her reading romance novels and talking about sunscreen. You can find her on Instagram @danielleknecole.