Have you ever wondered how celebrities get their hair so healthy looking? Especially when they're constantly changing up their color and texture entirely? It takes a village—of stylists, salon treatments, and curated products. But now, you can take some of that village home with you.
K18, the haircare brand beloved by the likes of Rihanna, Selena Gomez, and Sofia Richie Grainge, has a new, nourishing product to add to your roster: Damage Shield Protective Conditioner. Launching Friday, December 22, the new formula is K18's answer to anyone who's asked what product to use on days when they're not using their viral mask.
"Just like you wouldn’t go out without sunscreen or a moisturizer on your skin, you need daily protection for your hair," shared the brand in a press release. "Designed to be used with K18’s Damage Shield shampoo, the new duo is the answer to all your in-between maintenance showers and washes."
If you're unfamiliar with K18, here's a crash course Founded by Britta Cox and Suveen Sahib in late 2020, the brand first went viral on TikTok for its ability to award users the greatest hair flips of all time. How do they do it? With something called biomimetic technology. Basically, their products mimic solutions found in nature to solve all your hair woes. For example, Damage Shield Protective Conditioner utilizes a biotech-produced polysaccharide that was inspired by microorganisms in French Polynesia. "This biomimetic barrier weightlessly protects hair against pollution and environmental aggressors," shares the brand.
While traditional conditioners make detangling easier, they often don't prevent against other types of damage (mechanical, environmental, and UV included). Damage Shield meanwhile was formulated with a fortifying ceramide blend to seal damage sites in the cuticle itself—and keep it protected for a clinically proven three days straight. Another star ingredient for my dye-lovers? Vitamin E, which works against the oxidative damage that can fade color and cause breakage.
And yes, it softens, smooths, and detangles your hair, too.
You can shop Damage Shield at Sephora and K18 beginning Friday, December 22.
-
Buckingham Palace Responds After Royal Family Maid Is Arrested at "Out of Control" Christmas Party"I've never seen one person get that crazy during a night out," a source claimed.
-
Taylor Swift Trades a Red Carpet Gown for a Black Sweater and $10,995 NecklaceAs one does.
-
Taylor Swift Sweetly Dishes on Travis Kelce With a Young Swiftie at Children's Hospital"I like Travis now," the fan shared.
-
13 Best Drugstore Concealers That Feel Surprisingly LuxuriousGreat things *do* come with small price tags.
-
Rihanna’s Purple Plum Manicure Confirms a Very Anti-Summer Nail TrendConsider this the royal tone resurgence.
-
Rihanna Admits She "Didn't Expect" Postpartum Hair Loss to Affect Her Like It DidEven the Fenty Hair founder admits she "didn't expect" this side-effect.
-
Rihanna's Stylist Tested Fenty Hair on Me—and It's a Game-ChangerYes, it's worth the hype.
-
Rihanna's Natural Curls Are the Ultimate Ad for Fenty HairAhead of her latest beauty launch, the megastar wore her hair exactly how it is.
-
Rihanna's Blossom Pink Hair Proves Her Commitment to the 2024 Met Gala Dress CodeShe's ready to enter "The Garden of Time."
-
The 13 Best Products for Rosacea That Fight Redness and IrritationFlare-ups are a thing of the past.
-
The Best Cold Plunge Tubs for At-Home Ice BathsIs soaking in 50 degree water actually good for you?
