Keys Soulcare's New Facial Oil Is Perfect for Dry Winter Skin
Your new skin savior just dropped.
Over the last few years, I’ve learned one of the most valuable lessons in skincare: No matter what your skin type or what the season is, hydration is key. Even though I have combination skin that tends to break out from time to time, focusing on hydration counter-intuitively keeps my skin more balanced and clear. While moisturizers, serums, and sunscreens have played a major role in achieving my new glow, facial oils have ensured that my skin barrier is strong and that my face is soft to the touch.
More and more brands have copped onto this trend recently, releasing luxury facial oils that promise to repair damaged skin and combat the havoc brought on by environmental factors like sun exposure and extreme cold. The latest brand to do so is Keys Soulcare, which was launched by music legend Alicia Keys.
Keys Soulcare’s new facial oil is made to restore moisture to dehydrated skin while you sleep. Its most prominent ingredient is squalane, which moisturizes and softens skin, with the brand touting that 97 percent of respondents in a four-week study said their skin felt softer the morning after use. The oil is also formulated with ingredients like pomegranate seed oil and prickly pear oil, which are packed with nutrients meant to support the long-term health and appearance of skin.
This product release coincides with Keys Soulcare’s new partnership with Amazon, marking the first time that the brand will be available for purchase on the online mega-retailer (better skin and two-day delivery? Hard to resist).
As though all of this news didn’t constitute enough excitement, the brand teased that they would be releasing big news online via Amazon Live tonight at 6:30 PM Eastern Time.
While you wait for the big news, check out Keys Soulcare’s newest release, along with their other skin-supporting fan favorites.
Shop Keys Soulcare
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Gabrielle Ulubay is a Beauty Writer at Marie Claire. She has also written about sexual wellness, politics, culture, and fashion at Marie Claire and at publications including The New York Times, HuffPost Personal, Bustle, Alma, Muskrat Magazine, O'Bheal, and elsewhere. Her personal essay in The New York Times' Modern Love column kickstarted her professional writing career in 2018, and that piece has since been printed in the 2019 revised edition of the Modern Love book. Having studied history, international relations, and film, she has made films on politics and gender equity in addition to writing about cinema for Film Ireland, University College Cork, and on her personal blog, gabrielleulubay.medium.com. Before working with Marie Claire, Gabrielle worked in local government, higher education, and sales, and has resided in four countries and counting. She has worked extensively in the e-commerce and sales spaces since 2020, and spent two years at Drizly, where she developed an expertise in finding the best, highest quality goods and experiences money can buy.
Deeply political, she believes that skincare, haircare, and sexual wellness are central tenets to one's overall health and fights for them to be taken seriously, especially for people of color. She also loves studying makeup as a means of artistic expression, drawing on her experience as an artist in her analysis of beauty trends. She's based in New York City, where she can be found watching movies or running her art business when she isn't writing. Find her on Twitter at @GabrielleUlubay or on Instagram at @gabrielle.ulubay, or follow her art at @suburban.graffiti.art
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