The Best Eyebrow Gels for Bold and Beautiful Brows

Swipe up left—and right.

Model Alisha Nesvat
(Image credit: Getty Images)

Brows have been a major source of contention within the beauty world, with brow trends changing ceaselessly from generation to generation. Millenials and Gen Zers, for instance, will remember the dominance of thin brows in the early 2000s. The following decade, beauty devotees turned to bushy eyebrows à la Cara Delevigne, leading eyebrow pencils and eyebrow growth serums to fly off shelves. And more recently, soap brows, microblading, and brow tinting have taken the beauty world by storm. In spite of these ever-changing trends, though, one brow product has reigned supreme because of its simplicity and versatility: the brow gel.

“Eyebrow gels can shape and set your brows," explains celebrity makeup artist Samantha Lau. "If you use tinted eyebrow gels, they will help fill in sparse brows.”

Whether you opt for a tinted or clear option, brow gels are a great final flourish for any makeup routine. Below, the best brow gels money can buy, along with tips on how to find the formula that's right for you.

How to Find and Eyebrow Gel

There are several brow gel formulas available on the market, including options that volumize, tint, support brow growth, and simply keep brows in place. As a result, the formula that's best for you depends largely on personal preference, but Lau mentions there are a few qualities that set a high-quality brow gel apart.

“What I look for in an eyebrow gel is a product that locks the brow hair in place without flaking," she explains. "As a makeup artist, I need products to be malleable yet long-lasting. I tend to avoid any brow gels that are too heavy, in product and color.” 

The Best Brow Gels

Meet the Expert

Samantha Lau
Samantha Lau

Samantha Lau is a celebrity makeup artist with an innovative approach to beauty inspired by her background in fine art. She has worked with brands like Chanel, Yves Saint Laurent, Lanvin, Elie Saab, Balmain, Rochas, Marc Jacobs, Marc by Marc Jacobs, and more. She is currently based in New York City.

Gabrielle Ulubay