The 12 Best Eyebrow Gels for Bold and Beautiful Brows

Glossier's Boy Brow remains a cult- and editor-favorite for sculpted, full brows. The itty-bitty spoolie brushes on the perfect amount of buildable pigment and never stains the skin. Plus, it remains workable for a few full minutes, adds natural-looking volume, and never feels stiff. While the shade range isn't as vast as other brands, it covers all the foundational bases and has a clear option for natural shaping.

Pros: Buildable; Editor-approved; Natural finish; Range of colors; Long-lasting; Both clear and tinted options

Cons: Some users complain about the small bottle

Customer Review: "After trying a lot of brow gels, this is the only one I have liked. The tint is pigmented enough that it makes a difference, but looks natural. It holds my brows [for] up to eight hours of wear. But even when it starts to not hold as well, it still looks great!" -Sephora

If you're looking for an everyday brow gel or you prefer a natural finish to a glossy one, consider this option from Merit Beauty. It's lightweight with a light hold, and creates natural-looking volume. It's perfect for those who don't want to change their brow look too much, but who want to add just a hint of fullness here and there.

Pros: Clean; Vegan; Cruelty-free; Long-lasting

Cons: Limited shade range; Not strong hold

Customer Review: "I absolutely love this brow gel. It makes my brows look full, natural, and it lasts all day. I have tried so many different brands and this is by far the best. I am blonde and usually use taupe or blonde but tried this in-store and went with the brown. It is softer and more natural than other brown gels." -Sephora

If the forecast predicts rain or you're spending time near water, choose Urban Decay's long-lasting waterproof eyebrow gel. Its thin, precision-friendly spoolie styles brows to stay firmly in place all day—even in the face of rain, sweat, and humidity. It also comes in several shades, and customers note that it's surprisingly buildable.

Pros: Strong hold; Waterproof; Long-lasting

Cons: Higher price point

Customer Review: "The first time I used this gel was fine but not life-changing. Today, I used it as a base and went in with my mini pencil and I can honestly say I’ve never been happier. They look microbladed. Best brow product." -Sephora

I use this brow gel almost every single day. It has a medium hold that tames my brows while keeping them looking natural, and its thin spoolie allows for precision. Best of all, it doubles as a brow growth serum, so I can rest assured that I'm supporting natural growth while keeping up my makeup look. This product is highly pigmented, so a little goes a long way—just be aware that it's easy to over-apply.

Pros: Editor-approved; Supports brow growth; Matte/natural finish

Cons: Easy to over-apply

Customer Review: "Loved this product! Not sticky or waxy like some but still adds good control and really helps fill in sparse areas. Plus I’ve definitely noticed fuller brows over time." -Sephora

Anastasia Beverly Hills' clear brow gel is a staple in Lau's makeup kit and a go-to in editors' makeup bags (including my own). It's long-lasting, never flakes, and styles my brows easily and instantly. It's also easy to wash off and never runs, even on humid days.

Pros: Expert-approved; Editor-approved; Easy to use; Doesn't run

Cons: Some users find it too shiny

Customer Review: "This stuff works like glue, but in a good way. It's a little wet when you first apply it, but it keeps your brows in place all day long and without any flakiness that I have gotten from some other brow gels when they dry. " -Nordstrom

With a tapered pencil shape and built-in brow gel at the end, Makeup Revolution's Fluffy Brow Filter Duo is a must-have for makeup experts like Lau. It comes in five different colors that range from light to dark brown, and the pencil is ultra-thin, making it easy to draw brow-like strokes for a fuller, thicker appearance.

Pros: Includes both a pencil and a clear gel; Expert-approved; Affordable

Cons: Slightly limited color range

Customer Review: "Loved that the pencil comes out and stays slanted and precise. It’s flat and sharp." -Target

Benefit's brow gel brings noticeable volume. When I over-plucked one of my eyebrows, this brow gel helped me do major damage control—easily covering up the gap until it thankfully grew back. Whether you're dealing with a brow-emergency or not, it doesn't leave a sticky residue and last all day while washing off easily before bed.

Pros: Editor-approved; Comes in a wide array of colors

Cons: Higher price point

Customer Review: "Love it. My go-to for my eyebrows. Only thing is to make sure that your gel is dried before touching your face as sometimes I forget and put another gel over top and it smears everywhere." -Sephora

Looking for an affordable option that you can snag at your local drugstore? NYX's eyebrow gel is the answer. It's tinted and comes in four basic colors, from blonde to deep brown. Its soft hold makes brows look naturally thicker without creating a sticky residue.

Pros: Cruelty-free; Not sticky; Affordable; Creamy formula

Cons: Not a wide range of shades

Customer Review: "My absolute favorite brow product - and I've tried MANY. I've bought probably a dozen over the years and can't see myself stopping. Natural looking definition, applies evenly, and keeps my brows tame without looking fake. Quick and easy, and does well over a pencil if needed too." -Ulta

Hourglass's brow gel promises unmatched versatility. Whether you're going for an off-duty, no-makeup makeup brow, or a gorgeously groomed stand-out brow, the buildable coverage of this fiber gel can do it all. It glides on effortlessly and has more of a soft flexible hold, so feel free to create a perfectly imperfect, untamed brow.

Pros: Long-lasting; Versatile; Flexible hold

Cons: Not as strong of a hold as competitors

Customer Review: "Fabulous product. Gives your brows a nice look. Lightly fills in and keeps my brows in shape all day. This brow product makes my brows appear full and does not fade away. I don’t know why we don’t hear more about it. It really is that good. My brows have a few grays. This product covers them. I have dark brows and soft brunette is perfect for me." -Nordstrom

This eyebrow gel from Charlotte Tilbury is perfect for creating precise strokes that resemble individual hairs. Thank the long, skinny spoolie for its precise brushstrokes. The result? A natural look that will leave everyone thinking that you grew thick, voluminous natural brows overnight.

Pros: Great for precision; Free of parabens and sulfates; Cruelty-free

Cons: Limited range of shades

Customer Review: "The formula for this product is sublime. Starting at the base of brows and sweeping upwards imparts a nice gloss and definition to each hair. Eyebrows are held in place without being stiff and there’s no flaking. The brush has micro-fine bristles to catch each hair." -Nordstrom

I'm a huge fan of AAPI-owned brand Kulfi Beauty's clean, mindfully made makeup, including its brow gel. The formula glides on smooth and, because it's made with dark hair in mind, it never leaves even a hint of white residue or excess shine. Another bonus: It comes with a styling comb on one end that makes it easier than ever to get my brows exactly how I want them.

Pros: AAPI-owned brand; Editor-approved; No white residue; Clean; Cruelty-free; Natural finish

Cons: Not a strong hold

Customer Review: "I have super thick and wiry wizard brows and this actually fluffed them! I also like how it gives my brows a satin as opposed to glossy finish, unlike most brow gels." -Sephora

Milk Makeup's entire beauty line is naturally formulated and health-enhancing, including its Kush collection. This brow gel is infused with cannabis oil and beeswax to foster brow growth and follicular health while naturally filling in brows. With a conditioning effect, you can wear it day in and day out without worrying about drying out your brow hairs. It comes in a wide range of shades, too.

Pros: Conditioning; Supports brow health; Wide range of shades; Natural ingredients

Cons: Not super pigmented or strong-hold

Customer Review: "My favorite eyebrow gel to date. Not crazy looking while applying, perfect amount of product on the applicator. The only eyebrow gel I’ve finished and tried getting more out of." -Sephora