The Game-Changing Shampoo Trick Kim Kardashian's Hairstylist Swears By
It's time to double down.

Multimasking taught us that when it comes to tending to our mugs, we should use different types of mask that are tailored to different parts of our face. Makes sense, right?
So, why has it taken us so long to apply the same customized approach to washing our hair? Perhaps, it's because that unlike Kim Kardashian, we haven't exactly had celebrity hairstylist Jen Atkin as our must trusted confidante...
In a recent interview with The Cut, Atkin revealed that she swears by using two different shampoos on her hair: one on the roots, and another on the ends. Within seconds of reading this, we had a total eureka moment. How could we possibly just settle on a single shampoo when our roots need a deep cleanse, while our (dead) ends are vying for a major boost in moisture?
"I'll tell clients to wash their roots with one type and wash the ends with another," she explained. "You're stripping the scalp a little more. Try a clarifying shampoo for the roots and a more moisturizing one for the ends."
The Roots
We're constantly reminded that great hair begins with a healthy scalp, so paying special attention to that area with a clarifying shampoo formulated to rid our roots of grease, product buildup, and other such deposits is a no-brainer.
1. Prospector Co. Clarifying Shampoo, $18; barneys.com.
2. Moroccanoil Clarifying Shampoo, $25.20; moroccanoil.com.
Stay In The Know
Get exclusive access to fashion and beauty trends, hot-off-the-press celebrity news, and more.
3. Pantene Damage Detox Weekly Deep Clean, $4.99; drugstore.com.
If you're seeking to repair dead ends, deep conditioning is your best friend as it is designed to keep your hair at its natural pH level. Apparently, when those levels get too high, the cuticles open up—making the hair more dry and brittle. For more damage control and softer strands, look for an ultra-moisturizing formula that's gentle on the hair.
1. Leonor Greyl Paris Shampooing Crème Moelle de Bambou, $51; amazon.com.
2. OGX Hydrating TeaTree Mint Shampoo, $7.99; ulta.com.
3. Aveda 'Dry Remedy' Moisturizing Shampoo, $29; nordstrom.com.
Lauren Valenti is Vogue’s former senior beauty editor. Her work has also appeared on ELLE.com, MarieClaire.com, and in In Style. She graduated with a liberal arts degree from Eugene Lang College, The New School for Liberal Arts, with a concentration on Culture and Media Studies and a minor in Journalism.
-
We Did the Bag Math on Chanel’s Classic Flap
Does the house's latest move put your dream bag within reach?
-
Coco Gauff Reveals the Advice She Gave Herself After Losing the 2022 French Open—Which Helped Her Win This Year
The tennis champion speaks to editor-in-chief Nikki Ogunnaike for the 'Marie Claire' podcast "Nice Talk."
-
One Moment During Princess Diana and Prince Charles's Wedding Had Queen Elizabeth Calling Herself "Miss Piggy"
Who, moi?
-
Patrick Ta's Major Glow Bronzing Body Oil Gives My Skin a Vacation Glow—Without the Vacation
Patrick Ta's newest drop gives a vacation glow without the vacation.
-
Laura Harrier's Met Gala Makeup Stays Glowy-Not-Greasy Thanks to This $14 Setting Spray
Locked in "from the carpet to the dinner and to all the after parties."
-
Zendaya's 2025 Met Gala Makeup Is Going on My Bridal Beauty Board
Feminine and edgy, all in one.
-
Starface and Heaven by Marc Jacobs Merge Skincare and Streetwear in a Grungy New Collab
Everyone's favorite pimple patches team up with a fashion icon.
-
These Products Are My Secret to Dewy, Sun-Kissed Skin
Prepare to glow.
-
Everything You Need to Know About Marie Claire’s Skin and Hair Awards
Could your brand survive an editor testing session?
-
The 11 Best Spring Makeup Trends Are Sexy, Sensual, and Perfectly Luminous
It's dew or die time.
-
Simone Ashley’s Indie Sleaze Glam Is a Cool-Toned Dream
The actor was spotted in New York City looking like the epitome of cool-toned beauty.