During Paris Fashion Week, Dior didn't just unveil a new collection, but debuted a cutting-edge mascara so genius you'll never want to settle for just any old tube again.
Here's why: When choosing a mascara, typically you're making a decision based on two factors—the brush and the formula. But the storied fashion house is taking mascara design a step further with its new Diorshow Pump 'N' Volume, which has a flexible tube. Its pliability makes it so that you can squeeze, soften, and warm up the mascara before you apply it to achieve the most voluminous formula. All it takes is just a few pumps, and your mascara wand will be locked and loaded with prepped product. Think of it as the dry alternative to soaking your tube in hot water or adding a few eye drops to the formula to reset it after a few weeks.
"You can squeeze the warmth [into the tube] and it really helps to maximize the benefits of the formula," Dior's creative and image director Peter Philips told us backstage. "One layer and it's a volume mascara. Two layers? It'll give you really fat lashes—almost like a fake lash effect."
And to that end, the brush and formula are both equally as innovative. The elastomer brush has flexible spikes that softy coat the lashes, while the creamy, highly-pigmented concentration of waxes and elastic powders is the secret sauce for fanned-out volume.
At $29.50, it's not exactly the stuff of shoestring budgets, but when you factor in that it was created so that it would feel like new every time you use it and thus, is good to the last drop, there's an impressive ROI. The Pump 'N' Volume mascara drops April 1st.
Diorshow Pump 'N' Volume Mascara, $29.50; sephora.com
Follow Marie Claire on Facebook for the latest celeb news, beauty tips, fascinating reads, livestream video, and more.
-
Pajama Dressing 101 Is in Session With Jennifer LawrenceShe elevated a nightgown and slippers with a rare Prada bag.
-
We Did the Bag Math on Chanel’s Classic FlapDoes the house's latest move put your dream bag within reach?
-
Coco Gauff Reveals the Advice She Gave Herself After Losing the 2022 French Open—Which Helped Her Win This YearThe tennis champion speaks to editor-in-chief Nikki Ogunnaike for the 'Marie Claire' podcast "Nice Talk."
-
The Buzzy Westman Atelier Super Loaded Tinted Highlighter Makes Me Feel Part of the One PercentIt's worth every penny, and lasts for *so* long.
-
NARS Just Dropped a Lip Oil Shade Inspired by the South of France and I’m Living for the GlowThe kind of bronze shimmer that transports you to the French Riviera.
-
I've Been to Over 100 Concerts, Which Means My Sweat-Proof Makeup Routine Is Basically FlawlessHours of dancing later, I can confirm this is the best concert-ready routine.
-
22 Under-$50 Products at the Shopbop Beauty Sale I Swear By for My Summer GlowMy favorite self-tanners, bronzers, sunscreens, and more are currently 20 percent off at Shopbop.
-
This Cult-Favorite Urban Decay Eyeliner More Than Lives Up to the HypeIt passes my strict standards with flying colors.
-
The 2025 Met Gala Beauty Looks Were Even Better at the After-PartiesThe behind-the-scenes hair and makeup we missed on the navy carpet.
-
Everyone Needs a Bad Bitch Lipstick in Their Makeup CollectionHot girl certified.
-
Patrick Ta's Major Glow Bronzing Body Oil Gives My Skin a Vacation Glow—Without the VacationPatrick Ta's newest drop gives a vacation glow without the vacation.
