August's Best New Beauty Launches Make Saying Goodbye to Summer Hurt a Little Less

The best end-of-summer send-off.

A collage of beauty products with polka dots surrounding them.
(Image credit: Future)

I'll put it plainly: August 2026 has been an elite month for beauty launches. While some people are lamenting the end of summer, I am more than ready to go full-speed ahead with all things cozy, glowy, and moisturizing, and it seems like the beauty industry is in agreement because there have been quite a few new launches that I’ve been loving.

​Not only has Initio, one of my favorite fragrance brands, expanded its existing Oud line (more to come on that), but your skin is about to be very happy with a new scrub from Dove, another expansion to a pre-existing collection that I rave about constantly. On the skincare front, 111Skin is bringing its world-renowned spa right to your front door with its Precision Peel, which gently yet effectively sloughs off dead skin to boost cell turnover—in turn revealing baby-soft, radiant skin. My new favorite face tool combines all the best qualities of a microsonic cleansing brush with the ergonomic advantages of its triangular brush head, making for an easy at-home spa experience or daily cleansing ritual. Even with all of this newness, this isn’t even half of the list.

​My favorite way to do a seasonal reset is always to refresh all my beauty routines and rituals, so if you’re in the same boat, keep reading for the products that will make the transition to fall a little more intentional, courtesy of the team at Marie Claire, who have tested them all.

Best New August Beauty Launches

Best New Dark Spot Patches

A woman with twists wearing the Topicals Faded Darkspot Stickers

Associate Social Media Editor, Ashlyn Delaney, testing the Topicals Faded Tranexamic Acid Dark Spot Patches.

(Image credit: Future)

Best New Facial Tool

Best New At-Home Peel

Best New Moisturizer

Best New Blemish Serum

Best New Gentle Cleanser

Best New Eyeshadow

Best New Foundation for Sensitive Skin

Best New Lip Liner

Best New Powder

Best New Mascara

Best New Retinal

Best New Body Scrub

Best New Fragrance

Best New Extensions

Best New Hair Serum for Dryness

Best New Hair Serum for Thinning

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Ariel Wilson
Beauty Writer

Ariel Wilson is the Beauty Writer at Marie Claire. Previously the associate beauty editor at PS, she also has bylines in InStyle, Forbes Vetted, Women's Health, and more.

Shaped by her experience in research, social sciences, and the non-profit sector, Ariel enjoys looking at beauty from a sociocultural lens, looking to avenues like politics, culture, and the arts, to inform her views on the space. That being said, as a true beauty-product obsessive, testing the latest items to hit the market, keeping up with trends, and meeting industry icons, will always be her favorite part of working in the beauty space.

When she's not working, Ariel can be found hanging out with her husband and loving on their two cat daughters: Cow and Chicken.