Princess Diana Once Helped Create a Helicopter-Proof Hairspray
Now, the cosmetic chemist behind the coveted product has released a thoughtful haircare line.
When you have a signature hairstyle, you have to make sure it stays put—come rain, sweat, or whipping winds. This is a concept that Princess Diana knew quite well. If people expected her iconic blonde pixie cut, they were going to get the iconic, not-a-hair-out-of-place blonde pixie cut…even in the crazy wind tunnel of a helicopter.
As it turns out, the late royal enlisted the help of cosmetic chemist Sheree LaDove Funsch to create a helicopter-proof hairspray designed to withstand high winds as Diana traveled across the world. Dubbed “helicopter hairspray” by Diana, LaDove Funsch and hairdresser Richard Dalton created a formula with an ultra-strong that still managed to maintain the soft appearance the Princess was known for. To get there, the then 20-something LaDove Funsch personally engaged in the formulation process.
“It demanded meticulous experimentation to determine the resin's melting point and consistency—striking the balance between avoiding stickiness and preventing hardening,” the chemist, now CEO of her family’s beauty company, LaDove Inc., exclusively explained to Marie Claire. In the end, the formula resembled an “intricate recipe” with worldwide inspiration drawn anywhere from culinary studies to unique botanicals.
With the major success of helicopter hairspray, a separate formula was also concocted for Diana to wear with tiaras: the “jewel version” that wouldn’t leave any residue on her plentiful diamonds.
“She had two options for the tiara: one designed for helicopters and another adorned with valuable jewels,” LaDove Funsch said. “Wearing a tiara loaded with millions of dollars' worth of jewels on her head presented a unique challenge. Standard hairspray wouldn't suffice in this situation. We had to develop a product that could offer a gentle hold for the tiara without risking any damage to the precious jewels.”
While the royal and chemist never talked about selling the hairspray, LaDove Funsch went on to share her brilliance with the world. She teamed up with her daughter, Samantha Kent to found The Cleanest Lab, a brand that emphasizes the need for both pure intentions and pure ingredients in beauty products.
Today, the Cleanest Lab boasts five products: Pure Hydration Shampoo, Hydrating Daily Hair Mask + Conditioner, Leave-in Conditioning Spray, Miracle Balm face moisturizer, and a Notox Daily Cream that mimics the effects of Botox.
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Naturally, their products exhibit the same beauty philosophy Diana originally resonated with.
“Our approach involves a meticulous analysis of the product's function, the nature of its ingredients, and ensuring their gentleness and safety,” Kent shared. “While pursuing these ideals, we maintain a commitment to high performance, because you want your hair to look its best, and you want to feel good.”
Sophia Vilensky is a Freelance Beauty Writer at Marie Claire with a beauty, wellness, and entertainment journalism portfolio that includes contributions to Byrdie, Bravo, Teen Vogue, and Us Weekly. Growing up in a family of beauticians—and through her own personal studies—she developed an in-depth understanding of aesthetics, cosmetic product formulation, and beauty treatment development and has also held roles as a senior copywriter, content strategist, and proofreader for top beauty and wellness brands. Even so, you'd be hard pressed to find her with her hair and makeup actually done. Sophia is based in Minneapolis and is a 2019 graduate of the University of Minnesota, where she majored in English and minored in cinema studies. During her time at the university, she was the Arts & Entertainment Editor for the Minnesota Daily, earning the 2019 Editor of the Year award for her work. She connected deeply with the Twin Cities arts scene, collaborating with leading beauty professionals, designers, and artists. Graduating Summa Cum Laude, her thesis—a close-reading of Vanderpump Rules—was featured on NPR. When not immersed in writing or testing new products, Sophia enjoys watching reality TV, reading, and exploring the newest woo-woo wellness trends. Keep up with her on Instagram @sophiavilensky.
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