Sephora Is Now Home to Two Cult-Favorite Skincare Brands
Dieux you understand how exciting this is?
In a world flush with direct-to-consumer shopping, the magic of seeing all of your favorite products in one place (and in real life) still has a little pull. When Sephora is the place that brings them all together, it's enough to plan a shopping trip immediately.
On Tuesday, February 13, two cult-favorite beauty brands made their debut at the retailer: Dieux, the beloved skincare company known for their transparent pricing and clinical formulations, and Soft Services, the body care brand passionate about providing solutions for anyone's skin concerns. You might recognize both labels from their most beloved products: either the Forever Eye Mask and Instant Angel Moisturizer (Dieux) or Buffing Bar and Carea Cream (Soft Services). If you don't, allow Marie Claire to introduce you.
“We are such big fans of how Sephora has democratized the beauty counter," Dieux co-Founder, aesthetician, and CEO Charlotte Palermino tells Marie Claire exclusively. "With this partnership, we’re excited to bring Dieux and its ethos to their devoted community and spread the news of our simple yet effective rituals that are backed by clinical testing and real results. We are particularly excited for in-store as this is our first foray from the internet to brick-and-mortar."
Like Glossier before them, the brands' products are currently available to shop online at Sephora and will soon be available in-store. Both brands hope the expansion will bring their offerings to new heads (and shoulders, knees, and toes in Soft Services' case), educating consumers in the process.
"At Soft Services, we believe in giving people tools to care for skin beyond the face, offering targeted solutions where they’re needed most, and bringing formerly taboo skin issues into mainstream conversation," Rebecca Zhou, founder and CEO of Soft Services, said in a press release. "Partnering with Sephora is allowing us to bring our targeted and effective body skincare to a broader audience and further revolutionize the body care aisle. We’re so thrilled to be partnering with such a supportive and forward-thinking retailer, and can’t wait to introduce Soft Services to Sephora’s unrivaled community of beauty lovers."
Shop both brands' most recognizable products ahead.
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Sophia Vilensky is a Freelance Beauty Writer at Marie Claire with a beauty, wellness, and entertainment journalism portfolio that includes contributions to Byrdie, Bravo, Teen Vogue, and Us Weekly. Growing up in a family of beauticians—and through her own personal studies—she developed an in-depth understanding of aesthetics, cosmetic product formulation, and beauty treatment development and has also held roles as a senior copywriter, content strategist, and proofreader for top beauty and wellness brands. Even so, you'd be hard pressed to find her with her hair and makeup actually done. Sophia is based in Minneapolis and is a 2019 graduate of the University of Minnesota, where she majored in English and minored in cinema studies. During her time at the university, she was the Arts & Entertainment Editor for the Minnesota Daily, earning the 2019 Editor of the Year award for her work. She connected deeply with the Twin Cities arts scene, collaborating with leading beauty professionals, designers, and artists. Graduating Summa Cum Laude, her thesis—a close-reading of Vanderpump Rules—was featured on NPR. When not immersed in writing or testing new products, Sophia enjoys watching reality TV, reading, and exploring the newest woo-woo wellness trends. Keep up with her on Instagram @sophiavilensky.
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