

The Iowa Department of Transportation has gotten very creative when it comes to discouraging texting and driving. Every Monday, the department uses a new theme, BBC reports, and drivers are welcome to send in their own ideas. Recently, the overhead signs featured adapted Taylor Swift lyrics.
You know the line in "Look What You Made Me Do" when Swift announces that the Old Taylor can't come to the phone because she's dead? In Iowa's version, she can't come to the phone because she's driving.
A post shared by Pattimurin (@pattimurin)
A photo posted by on
The messages on the signs can only be 18 characters and three lines long, so the Iowa Department of Transportation has to get creative to come up with pithy slogans that will stick with people—and hopefully succeed in getting them to ignore their phones while behind the wheel.
If you don't get the message today - ask the nearest millennial. https://t.co/RnUAg8GpyS pic.twitter.com/GPSVXQ1WI9October 2, 2017
They've also capitalized on other pop culture moments, like the Pokemon Go craze:
this is on all the road signs in Iowa pic.twitter.com/8bXZWed0LNJuly 25, 2016
And Star Wars day:
Well played, Iowa. Well played.
Kayleigh Roberts is the weekend editor at Marie Claire, covering celebrity and entertainment news, from actual royals like Kate Middleton and Meghan Markle to Hollywood royalty, like Katie Holmes and Chrissy Teigen. She’s a Ravenclaw who would do great things in Slytherin. To learn more about her, google “Leslie Knope eating salad GIF.
-
Princess Diana’s Personal Trainer Spent Four Years Unaware She Was Required to Curtsy to Her
The Princess of Wales’ response? “That’s why I love you.”
By Rachel Burchfield
-
The Queen Was Starting to Get Fed Up with This Royal Duty in Recent Years
Who wouldn’t be annoyed?
By Rachel Burchfield
-
Prince Charles is “Deeply Ashamed” of Infamous Camilla Phone Call
The 1990s headlines are almost too bizarre to be believed.
By Rachel Burchfield
-
Who Is Alexandria Ocasio-Cortez's Fiancé Riley Roberts?
AOC's husband-to-be is an "easygoing redhead" who lives with her in D.C.
By Katherine J Igoe
-
68 Times the Kardashians Posed Fully Nude and Owned It
And we mean fully nude—as in, not a shred of clothing.
By Bianca Rodriguez
-
Who Is Jonathan Owens, Simone Biles's Fiancé and NFL Player?
"The easiest yes!" Simone wrote about the couple's engagement.
By The Editors
-
Surprise! Priyanka Chopra Jonas and Nick Jonas Are Parents
They welcomed a baby via surrogate.
By Neha Prakash
-
Meghan and Harry Share First Photo of Their Daughter Lilibet Diana
The Sussex's holiday card is here!
By Rachel Epstein
-
The 50 Best Celebrity Couple Halloween Costumes Ever
Honestly, we're impressed.
By Charlotte Chilton
-
Alicia Keys Gets What She Wants
With her jazzy new album, Keys, the singer stopped worrying about everything except what matters: Her own opinion.
By Jessica Herndon
-
Brooke Shields on Reinventing Yourself, Making Friends in Your 40s, and More
The actress and CEO shared inspiring advice during a panel at 'Marie Claire's' "Power Trip: Off the Grid" conference.
By Rachel Epstein