Jessica Alba is speaking out in the wake of a new $5 million lawsuit filed against her business, the Honest Company.
Entertainment Tonight reports Jonathan D. Rubin filed the lawsuit in the District Court of Northern California in San Francisco, alleging Alba's company makes false claims about its natural products. The suit states the company promotes products "deceptively and misleadingly," and that products contain "unnatural" and synthetic" ingredients. The suit names specific products, including Honest Diapers, Honest Hand Soap, Honest Dish Soap and Honest Multi-Surface Cleaner
On Friday, Jessica released a statement in which she adamantly defends the company and its products. "The allegations against us are baseless and without merit," she stated. "We are steadfast in our commitment to transparency and openness.I know my children, Honor and Haven, are growing up in a safer home because of our products."
The Honor Company is valued at more than $1 billion. In August, the company faced public backlash on social media, as numerous consumers voiced complaints about the company's sunscreen and its failure to adequately protect them. Jessica responded in a company blog post, telling the public: "We've gone through extensive third-party testing in accordance with government regulations and our Sunscreen Lotion passed all SPF 30 testing requirements. It also received the best score possible from the Environmental Working Group (EWG)."
Here is Jessica's statement on the recent lawsuit in full:
Seven years ago, when I was pregnant with my first daughter, I was frustrated by the lack of healthy and safe product options for me and my new family. In fact, prior to launching The Honest Company, I began lobbying Congress to require that ingredients used in everyday products are tested for safety prior to entry into the marketplace.I started The Honest Company to develop safe and effective products not just for my children, but for families everywhere. I am very proud that we have built this company into an industry leader focused on using natural ingredients and developing products that people love.We believe that consumers deserve to know what's in their products — whether it's diapers for their children, cleaning products for their families or beauty products for themselves. Our formulations are made with integrity and strict standards of safety, and we label each ingredient that goes into every product - not because we have to, but because it's the right thing to do.The allegations against us are baseless and without merit. We strongly stand behind our products and the responsibility we have to our consumers. We are steadfast in our commitment to transparency and openness.I know my children, Honor and Haven, are growing up in a safer home because of our products.
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